London will be the home of a new global festival of creativity, courtesy of D&AD and Guardian Media Group.
Celebrating the power of creativity and exploring how it shapes culture, intersects with business and builds a positive future, the festival will bring together the world’s foremost thinkers, practitioners and emerging talent from across the creative and cultural sectors – including design, film, advertising, gaming, music, fashion and architecture.
Founders say that the festival will launch in 2019, with the aim of becoming a destination for curious, creative minds.
Chief executive of Guardian Media Group David Pemsel said: “This partnership combines the expertise of two of the most respected, long-running and trusted organisations in the creative economy. At a time when digital disruption, automation and AI are impacting every industry, it is clear that creativity no longer simply powers the worlds of media, advertising and design – it is an essential component of any business’s long term strategy. We are thrilled to be working with D&AD, and together we plan to create an unrivalled festival of creativity, for the UK and the world.”
Tim Lindsay, CEO of D&AD, added: “This new annual event will be a one stop shop for anyone interested in creativity, innovation and contemporary culture. The world does not operate in silos. Our aim is to be an umbrella for all creative thinking, a platform for talent, and a place for business leaders, practitioners and the general public to be energised, invigorated and inspired to integrate creative thinking to achieve business success.”
