Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The 24th world finals of the project L’Oreal Brandstorm, international student marketing competition, which this year alone involved 3,318 teams of students from 43 countries, was held last week in Paris.
The first three places were won by student teams from Poland, Chile and Singapore, while the Croatian RIT team from the Rochester Institute of Technology in Zagreb shone with their performance and energy in the competition and in informal gatherings. RIT team, which consists of Daren Perinčić, Mislav Mesek and Tamara Novak, presented their creative ideas on how the world’s cosmetic brand La Roche Posay can attract a new segment of customers from 15 to 25 years of age, with a focus on digital and technological breakthroughs.
“This was an incredible experience, but also a chance to measure our creative strengths against colleagues in the region, and then from the entire world. Projects like this are rare and valuable opportunity to demonstrate how much young people know and how much they can contribute, and then to be the rewarded and encouraged to continue their efforts, engagement and creative work. We met and hung out with a lot of young people from around the world who think the same way,” said Daren Perinčić from the RIT team.
Groups of students from around the world in the first phase enter the national competitions in their respective countries, and the winning teams from all participating countries receive a rare opportunity to present their work at the international competition “Brandstorm” in Paris. The first three teams won prizes, so the winning team was awarded a trip of their dreams at a location they choose, to the value of 10,000 euros, the second team won a trip of their choice worth 5,000 euros, while the third team can choose a trip valued at 2,500 euros.
“In addition to the rewards and encouraging young people to engage in intellectual work, project Brandstorm is extremely important mainly because it brings together students from different fields, from different universities from around the world, giving all participants an equal opportunity to demonstrate their talent, creativity and innovation. In addition, the great importance of this project for L’Oreal is that it acts as a powerful tool that attracts different profiles of talented, ambitious and qualified young people,” said Milena Shipkovenska, director of the HR Department at L’Oreal Adria-Balkan.
Now in its 24th year, project Brandstorm has become a high-quality communication platform and a powerful recruitment tool that finds and attracts high-quality workforce, and in over two decades it has attracted more than 80,000 students from over 360 universities from almost 50 countries around the world, and every year it employs between 150 and 200 participants as trainees and/or employees.