Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Following the trends and customer demands, Hrvatska pošta (Croatian Post) has developed the ePošta service, intended to electronic distribution of documents to citizens and payment of bills by credit and debit cards.
Task for the agencies participating in the tender was to offer a strategy for communication and promotion through Facebook, that will achieve goals that include increasing the number of service users and frequency of use, positioning of the service in the minds of the target groups in line with the brand values, informing the greatest possible number of potential and existing users of the benefits and possibilities of this service, and increasing the base of active fans on the Facebook page.
Akcija proposed solutions which in an interesting and clear way present the service, its technical aspects and benefits, and engage users on Facebook.
In addition to the competition for marketing on social networks, Akcija and its development department – FenixAgency – also participated in the contest for the website of ePošta service. Agency’s task was to make the existing ePošta website responsive, offer a creative solution for the subdomain which will contain information about the mPošta app, and offer a creative solution for the subpage which will contain news and information about the ePošta service.
FenixAgency team offered the optimum development and design solutions for responsive sites, so it could be as clear and intuitive as possible on smaller screens. Also, they created two new subpages – “Novost” and “mPošta” which inform users about the mobile app of the service (mPošta).
“We are proud of the results we have achieved in the set deadlines. For such projects almost the entire team is fully engaged and committed, and we always strive to make the end result worthy for the client, but also innovative and challenging to implement in order to set the bar for ourselves to a higher level. We are glad that in this pitch we again offered our client solutions that we are sure will achieve their objectives, and bring the ePošta service closer to as many users as possible,” said Petar Bogdan from the agency Akcija.