Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Amid pullbacks from some of the ad industry’s biggest names, Cannes Lions has announced the creation of an advisory committee to “help shape the future of the festival”.
This year the event has faced criticism from WPP boss Sir Martin Sorrell, while Publicis Groupe said it would refrain from entering the awards in 2018, instead opting to invest in its own AI platform, Marcel. Accordingly, shares in Cannes Lions owner, Ascential, fell on Wednesday (June 21) with its stock price falling by more than 3% following comments from the ad industry’s major holding groups.
Cannes Lions answered with the announcement of a new advisory committee that will include representation from major advertisers, partners, agency networks and the Mayor of Cannes.
Taking a seat at the table are Protcer & Gamble’s (P&G) brand chief Marc Pritchard and Keith Weed, chief marketing and communications officer at Unilever, with the former conceding: “It’s the right time to step back and take a look at the best way forward for Cannes Lions to provide the best possible platform for creativity in our industry, and P&G is ready and willing to help.”
Other brand marketers from Burger Kind, AT&T, Heineken will also be involved in discussions.
Cannes Lions said the group will be a platform for stakeholders in the event to share their views and recommendations around all aspects of the festival experience.
“As well as clients who have offered to help shape the future of the Festival, we will – as usual – consult with all global creative leaders, heads of holding companies and other major partners,” said Philip Thomas, chief executive of Ascential Events.
“There have been a lot of discussions this week about the structure of the Festival, and we want to create the right Cannes Lions experience for all participants. The thing that unites them all is their belief in creativity as a powerful force in the world, and this is at the heart of everything we do.”
The full list of advisory members will be unveiled soon, after which the committee’s recommendations will be shared with the global creative community.