Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
A bunch of Los Angeles parking valets take star turns in “The Luxury Experts,” a short film for Kia by David & Goliath.
Now, valets in La La Land park fancy cars all the time. Will they find the 2017 Kia Cadenza sedan just as impressive as the pricier models?
The Korean automaker selected five valets who proved they could actually identify various luxury vehicles while blindfolded, then put them in a Cadenza—stripped of its logos and other identifying elements—and asked them to I.D. the car.
With their eyes covered, armed only with the knowledge that they’re behind the wheel of a luxe model, the valets run their hands along the dashboard and upholstery, making guesses at the nameplate.
“BMW?” “Lexus?” “Audi?”
Later, blindfolds removed, they take the Cadenza for a spin, and the guessing game continues.
Watch the four-minute clip to see the valets drive into the limelight:
https://youtu.be/GfzbPp60cpI
The full-length spot and a two-minute edit will live mainly on Facebook, YouTube and other digital/social channels, along with shorter valet videos about “Autonomous Emergency Braking” and “Class-Leading Interior Space.” You can check them out below.
https://youtu.be/_sh3SzZp4iI
https://youtu.be/5ejH-vIFyWI