Drugi jezik na kojem je dostupan ovaj članak: Bosnian
BIP beer starts the new year with a new campaign, entitled Honestly. The first wave of communication is made of short TV spots with an original visual style and a form that is atypical for the beer industry. Videos were created using collage technique and animation, witty and simple messages, suggesting that honesty is precious and that things should be presented as they are.
“In order to attract attention, and be noticed within the long advertising blocks, you need to be brave both in style and message. Today, people are overwhelmed by too many promises, and insincere presentations. Brands often propagate unrealistic values and urge people to behave in a certain way and this is increasingly recognized as fake and irresponsible,” said Jovan Birač, CEO of Birač Communications, adding that this campaign should symbolically demonstrate the intention of the manufacturer to communicate honestly with consumers and provide them with good quality beer, without redundant promises and mystification.
This campaign, which began on January 2, 2018, is just the first step in a series of activities and campaigns that BIP is planning in 2018.