Photo: Brendan Gahan
Brendan Gahan, a US expert on social media marketing, one of Forbes’ 30 Under 30 minds in marketing, as well as one of the 160 best young leaders and a personal guest of US President Barack Obama, will be one of the speakers at this year’s Digital Day, which takes place on the 25th May in Belgrade’s Dom Omladine (Youth Centre).
Gahan was one of the first who started using YouTube stars. He has orchestrated a number of viral campaigns and digital influencers and has directed the implementation of the first advertising integration on platforms Imgur and Formspring. He is a regular commentator on a variety of topics related to YouTube, he has appeared on CNBC, Al-Jazeera and other media where he talked about how to attract attention on the social networks and manage the sharing of content.
At Digital Day, Gahan will give a lecture “Influencer marketing: the epic victories, defeats and lessons learned”, during which he will present the role of “digitals” in marketing and how to include them in it, and will share the best examples of connecting them with brands, with both successful and unsuccessful results. According to Gahan, the biggest progress in creating successful viral campaigns happens when agencies and brands involve iconic creators of viral content and stop “fighting” them.
Gahan is the founder of Epic Signal agency and works with Fortune 500 brands on their YouTube influencer and community building campaigns. He is a member of the advisory board at Vidcon, the largest YouTube gathering. He previously served as VP of Brand Strategy at Fullscreen, as well as the Director of Social Media at the creative agency Mekanism, where he was responsible for creating viral campaigns for clients such as PepsiCo, Virgin Mobile, GE, Corona and 20th Century Fox.
The largest and most significant Serbian conference dedicated to digital and interactive marketing Digital Day will be held 25th of May in Belgrade’s Dom Omladine.
Tickets are sold exclusively through the site www.digitalday.rs.
