Source: Adweek
Now and then we see fun little hacks of Facebook’s silent autoplay videos, and here’s the latest from American Express and BBR Saatchi & Saatchi in Israel.
AmEx recently uploaded a video promoting a Guns ‘N Roses concert. Knowing that 90 percent of Facebook users watch videos with the sound off, the brand hid a fun surprise in the video for anyone who turned the sound on—a voiceover promising a free ticket to the concert to the first 50 people who knew the name of the band’s lead singer.
“Our take: Freebies rock, and so does American Express!” BBR told Adweek.
See the case study below. It’s a fun gimmick and a nice conceptual fit with a program supporting concerts—which you can’t enjoy silently either.
