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Amazon’s Jeff Bezos net worth soars to $100bn thanks to Black Friday and Thanksgiving

40% of Black Friday online purchases were made on mobile phones, up from 29% last year

Media Marketing redakcijabyMedia Marketing redakcija
28/11/2017
in News
Reading Time: 1 min read
Amazon's Jeff Bezos net worth soars to $100bn thanks to Black Friday and Thanksgiving
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Photo: Jeff Bezos

Online sales for Black Friday and Thanksgiving surged to record highs in the US this year, pushing Amazon founder Jeff Bezos’ net worth to $100.3bn, according to Bloomberg estimates.

Retailers in the US brought in a record $7.9bn in online sales on Black Friday and Thanksgiving, up 17.9% from a year ago, according to Adobe Analytics, which measures transactions at the largest 100 US web retailers.

Adobe said Cyber Monday is expected to drive $6.6bn in internet sales, which would make it the largest US online shopping day in history.

Commerce marketing firm Criteo said 40% of Black Friday online purchases were made on mobile phones, up from 29% last year.

TVs, laptops, toys and gaming consoles – particularly the PlayStation 4 – were among the most heavily discounted and the biggest sellers, according to retail analysts and consultants.

The online sales boom caused Amazon’s online purchases to increase by more than 18% since last year, according to data from Adobe Analytics, as shares at the online retail giant jump more than 2%.

This in turn bumped Amazon founder and chief executive Jeff Bezos’ fortune up by $2.4bn, making him the newest $100bn mogul. The businessman is the first person to reach a net worth of over $100bn since Bill Gates in 1999. Gates was the world’s richest person prior to Bezos’ climb and is now worth almost $90bn.

Amazon’s stock has soared in 2017, resulting in Bezos’ net worth to rise by $32.6bn in just a year.

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  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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