Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Ecommerce giant Alibaba has signed a strategic partnership with supermarket operator Bailian Group as it seeks to merge online and offline retail.
The deal will integrate Alibaba’s almost 500 million active users with Bailian Group’s 4,700 supermarkets, convenience stores and pharmacies across China.
The two retail giants will leverage consumer data to integrate offline stores, merchandise, logistics and payment tools in a bid to create a better shopping experience for customers.
As part of the deal, Alibaba and Bailian will co-design offline stores using big data, AI and the Internet of Things to enable real-time services for bricks-and-mortar customers.
The deal is part of Alibaba’s ‘new retail’ strategy, which aims to make the distinction between online and offline commerce obsolete.
Chinese consumers spent $681 billion on online retail in 2016, according to Forrester research, however, experts predict the growth in China’s mature ecommerce market will slow in the coming years.
Alibaba has been pushing into bricks-and-mortar retail for some time after buying a stake in Chinese mall operator Intime Retail in 2014. Last month the ecommerce giant lodged a bid to fully acquire the company.
Alibaba has been a key retailer behind the phenomenal growth in the sector with its annual retail extravaganza Singles Day continuing to drive online sales. Last year’s record-breaking event reported RMB 120.7 billion ($17.4 billion).
The success of the event bolstered Alibaba’s Q3 results and saw the company raise its 2017 fiscal year revenue forecast to 53% growth year-on-year.