Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Adobe has unveiled a host of technologies they are working on at the moment at the Adobe Summit, and among the new tech their labs are working on is a system that can distinguish real humans from bots in an ad fraud context.
The projects geared towards curbing ad fraud are in beta stage right now, and include ‘Perfect Path’, which helps brands customise their customers’ journey using Adobe’s AI platform Sensei, ‘Video Ad AI’ to improve advertisers’ video ad performance through predictive performance modeling and recommendations, ‘Launch It’ to help marketers to measure the effectiveness of campaigns and ‘Master Plan’, which will also use Adobe Sensei in helping marketers to speed up their work on creating customer experiences.
According to Adobe, their data scientists have found a way to distinguish real humans from bots, using certain sets of users who are reliably ‘human’, such as customers who are logged into financial websites. Adobe’s scientists ran advanced machine learning models on this specific data set of users, which gave them data sufficient to map which portion of web traffic is human versus bot-based.
The tech was unveiled at the Adobe Summit, during Summit Sneaks, which gives a peek into emerging technology.