Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Izvor: Adweek
French rail company Thalys and their agency Rosapark have once again launched a truly sensory campaign to promote trips by train. After using sound two years ago in their campaign “Sounds of the City”, the company has now launched the “Scents of the City”, using the sense of smell for creating an impression and letting people smell the destinations to which Thalys can take them.
From May 12-14, French agency Rosapark created a pop-up travel agency in the middle of a Brussels gallery. Using scented beads suspended from the ceiling, visitors were invited to inhale odors from Paris, Amsterdam, Cologne and Brussels.
“After Thalys ‘Sounds of the City’ two years ago, we wanted to continue with the sensorial platform. It’s a unique, ownable platform that allows us to present the destinations on the Thalys network in a unique way,” Jean-François Sacco, co-founder and ECD of Rosapark, told Adweek.
More than 700 tubes containing 16 unique fragrances per city were created with help from Drom Fragrances and perfume consultant Elisabeth Carre. The colorful tubes, arranged into a rainbow, were labeled with numbers that corresponded to a certain place on a map. A tablet-equipped hostess was at hand to help people book trips live, and provided more insight on the destinations and ideal times to travel.