By: Adnan Arnautlija
WEBER SCHANDWICK PR AGENCY OF THE YEAR FOR THE SECOND TIME
Award of the American PR Week for the PR Agency of the Year was awarded for the second time to the agency Weber Schandwick. In the competition with the world’s top agencies, Weber Schandwick, whose affiliate in Serbia is the local agency Represent Communications, stood out with its culture, innovation, quality team and the results achieved for clients.
Dr Borislav Miljanović, director of Represent Communications, said he was very proud and happy for this great result of Weber Schandwick and added:
“This annual award is yet another proof of the quality of the network in which agency Represent Communications operates. I am very pleased to be a part of a large global team that does its job the best. We strive to make the same steps every day in Serbia and the region.”
GASTRO BLOGGERS EVOLVE INTO VALUED PROMOTERS
That the Internet is an endless source of new opportunities for high-quality marketing and interesting business cooperation we could see recently from the company Dukat and a selected bunch of Croatian gastronomic bloggers who celebrated the first year of their joint project, whose leitmotif is the love for great food and photography.
They gathered in Kuhaona in Zagreb, where they created aromas and flavors, prepared according to original recipes of food bloggers with whom Dukat has been working over the last year. “We are happy to have the opportunity to support bloggers, foodies and those who enjoy preparing food and making photos. This cooperation is highly beneficial. Our bloggers receive a major boost and support to transform their interest and hobby into something more, while Dukat gets associates and original content such as recipes and photos for our digital platforms that are now increasingly popular,” said Elena Wolsperger Dolezil, director of corporate communications at Dukat. This company, she explains, started cooperation with selected Croatian culinary bloggers in order to encourage the public to prepare food and enjoy the delicious dishes.
Dukat on Saturdays leaves its Instagram profile in the skilled hands of six bloggers, and the crown of their cooperation is a limited edition cookbook with 12 carefully selected recipes. (Poslovni dnevnik)
PODRAVKA SERBIA HAS A NEW COMMUNICATIONS PLATFORM
Podravka Serbia presented a new communication platform and a redesign of their most famous brand, Vegeta. Cook Free is the new slogan and concept that promotes innovative ways of cooking, encourages culinary creativity by engaging the imagination as the only recipe. That kitchen is no longer just a room for cooking, but a place for socializing and a play area for culinary creativity, was proved by popular TV characters Andrija and Anđelka at the mingling organized for business partners and the media.
“We want to inspire consumers to forget the old rules in cooking, and when they enter the kitchen to trust their feelings and trust in Vegeta. We tell them to forget everything they know, and employ imagination, which is the only recipe. We are confident that the new concept will inspire many consumers who have placed their trust in us for decades, and our desire is to get closer to the younger generations who are just entering the world of culinary art,” said Jasmina Ristić, director of marketing at Podravka Serbia.
Those who are yet to set foot in the kitchen and discover the fantastic world of flavors, can now find inspiration on the back of the rejuvenated and refreshed packaging of their favorite spice.
IAB EUROPE INVITES YOU TO PARTICIPATE IN RESEARCH: RELATIONSHIP TOWARDS PROGRAMMATIC ADVERTISING
IAB Europe calls on experts in the field of advertising to fill out a questionnaire about the programmatic advertising. The aim of the Programmatic Advertising Survey is to make an overview of the situation and relationship towards the programmatic advertising both in terms of advertisers, and from the standpoint of providers of advertising services.
Marketers, agencies and publishers can complete the survey by 22 April. Those who do it by 8 April participate in the draw for the registration fees for Interact 2016 which will be held on 11 and 12 May in Lisbon.
The survey is available here.
Results of last year’s research can be found here. (IAB Europe)
3.3 BILLION PEOPLE SURFING THE INTERNET
By the end of 2016 the Internet will be used by about 3.3 billion people around the world each month, nearly 45 percent of the world’s population. The vast majority, about 2.6 billion people, will surf the internet using mobile phones which are becoming a true mass medium. Consumers use their smartphones for many functions, from apps for social networking, through listening to music, to linking with digital television.
Most of these customers come from the United States, Britain and other developed countries where the majority of the population uses the Internet for many years.
