Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Marcello Serpa
STAR WARS VIII: SHOOTING IN DUBROVNIK STARTS 9 MARCH
Dubrovnik has been chosen as one of the locations for the shooting of the eighth installment of the mega-popular Star Wars franchise.
That was only rumored so far, but according to the latest news these information were accurate, so in mid-March we can expect appearance of Jedi at Stradun.
Exact dates of filming are from the 9th to the 16th of March this year. As said before, during the day crews should work on construction of sets, while the shooting would take place in the late afternoon and evening hours.
Filming locations confirmed so far are Stradun, city walls, beach Banje and Rector’s Palace.
AFTER MARKETING AND COMMUNICATION ON SOCIAL NETWORKS, NOW COMES CONTENT MARKETING
Agency Apriori organized a seminar Marketing and Communication on Social Networks in four towns: Podgorica, Mostar, Sarajevo and Banja Luka. Speaker at the seminars was Ilija Brajković, a partner in the digital agency Akcija, who explained to the participants the importance of social media and internet marketing in general, and introduced them to the strategies and tools that the agency Akcija uses to make cutting-edge campaigns. Seminars garnered great interest of the participants who expressed great satisfaction with the content, and assessed the seminars with an average grade above 4.9.
Apriori agency, in cooperation with Akcija, at the beginning of March will organize a seminar on Content Marketing in the same towns.
INSURANCE COMPANY GRAWE CROATIA NOMINATED FOR THE SPONSORSHIP AWARD “THE BEST OF EUROPE”
The award ceremony for the best European sponsorship projects in 2015, organized for the ninth time by the European Sponsorship Association (ESA), will be held on 11 February 2016 in London. The insurance company Grawe Croatia won the 2015 SPORTO recognition, which was awarded in November 2015 to the best projects from the region by Slovenian Marketing Association. With this win, Grawe was nominated as the Croatian representative for one of the most prestigious European awards in the field of sponsorship and marketing.
Grawe’s winning project PoKRENI is participating in the competition for the best project in the special category, The Best of Europe Award, together with other selected national winners from ten European countries, including Belgium, Finland, Ireland, the Netherlands, Germany, Slovenia, Serbia, Sweden and Switzerland.
THIS YEAR’S WINNER OF THE LION OF ST. MARK IS FAMOUS BRAZILIAN CREATIVE MARCELLO SERPA
The organizers of the International Festival of Creativity Cannes Lions this year will award the prestigious Lion of St. Mark to Marcello Serpa, longtime creative director of the Brazilian agency Almap BBDO, for his significant and outstanding contribution to creativity in the advertising industry.
According to Philip Thomas, Cannes Lions festival director, “Marcello’s achievements are known the world over, but perhaps most notably he was responsible for taking home Latin America’s first Grand Prix in 1993. He’s since served on juries four times, twice as president, and during his tenure, AlmapBBDO won Agency of the Year three times.”
Marcello Serpa (1963) joined the agency Almap BBDO in 1993 and together with Jose Luiz Madeira managed to save the agency from disaster. And, not only that, it has become one of the most successful agencies in Sao Paulo. Two decades later Serpa is becoming known as one of the most awarded creative directors in Brazil. He has won more than 160 Cannes Lions. Last summer he and Madeira announced that after 22 years he is leaving Almap BBDO. (Marketing Magazin)
APPLE’S FIRST ORIGINAL CONTENT WAS DRAKE’S “HOTLINE BLING” VIDEO
It turns out that Apple’s first venture into the realm of original content was Drake’s “Hotline Bling” music video, for which the tech giant had paid not only to release the viral video through its streaming service but also to produce the accompanying video. After an exclusive release on Apple Music in October last year, before being shared on other platforms such as YouTube the following week, this viral hit has even become a meme in its own right, thanks to the interesting dance choreography it featured. There are also information that Apple is currently producing a six-episode series titled “Vital Signs”, a biographical TV show following Beats co-founder and Apple employee Dr. Dre.
HILTON BATTLES THIRD PARTY TRAVEL SITES WITH ITS BIGGEST CAMPAIGN TO DATE
Hilton is launching its biggest global campaign to date, called “Stop Clicking Around”, which encourages travelers to book rooms directly through the brand instead of hunting around on other sites like Expedia to find the lowest prices. The hotel chain’s latest initiative attempts to show consumers the perks of joining and booking travel though its loyalty program, HHonors. Benefits include an “exclusive discount on room rates,” free Wi-Fi and the ability to choose a room from a digital floor plan through its mobile app. The global push is kicking off in the UK and US this week with a spot created by London-based agency Fold7. According to Hilton, 57 billion of its HHonors points – which it says equals about 1.6 million free nights – went to waste last year because guests booked their rooms through a third party.
FOSTER FARMS NAMES DEUTSCH L.A. AS NEW AGENCY OF RECORD
Foster Farms has ended its 20-plus-year relationship with Goodby Silverstein & Partners, moving its business to Deutsch. The Interpublic shop is now the poultry producer’s agency of record, handling creative, digital, and media planning and buying for all of the company’s products. Deutsch takes over creative from GS&P and the other account responsibilities from Organic, Direct Partners and OMD. There was no review for the account. Deutsch was given the project of relaunching the company’s website early this year, and the additional business followed.