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    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

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    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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    Institut-Terra-naslovnica

    Instituto Terra inspires new work by Gilberto Gil

    effie-slovenia-naslovnica

    Knowledge and inspiration on the 1st Effie Day

    cannes-delfin-naslovnica

    Curtain up for the Cannes Corporate Media & TV Awards 2021

    craft-jury-naslovnica

    Golden Drum represents Craft Jury, which will be chaired by Damisa Ongsiriwattana from Bangkok

    cockta-naslovnica

    DROM agency for COCKTA

    warc-naslovnica

    WARC Awards for Effectiveness 2021: Call for entries and juries named

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

  • Opinion
    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

  • Diary

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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24 Hours: Shooting of Star Wars VIII in Dubrovnik to start 9 March, Grawe Insurance nominated for European sponsorship award, Marcello Serpa receives St. Mark Lion…

Dubrovnik has been chosen as one of the locations for the shooting of the eighth installment of the mega-popular Star Wars franchise

17/02/2016
in News
4 min read
24 Hours: Shooting of Star Wars VIII in Dubrovnik to start 9 March, Grawe Insurance nominated for European sponsorship award, Marcello Serpa receives St. Mark Lion... 2

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Photo: Marcello Serpa

STAR WARS VIII: SHOOTING IN DUBROVNIK STARTS 9 MARCH

Dubrovnik has been chosen as one of the locations for the shooting of the eighth installment of the mega-popular Star Wars franchise.

That was only rumored so far, but according to the latest news these information were accurate, so in mid-March we can expect appearance of Jedi at Stradun.

Exact dates of filming are from the 9th to the 16th of March this year. As said before, during the day crews should work on construction of sets, while the shooting would take place in the late afternoon and evening hours.

Filming locations confirmed so far are Stradun, city walls, beach Banje and Rector’s Palace.

AFTER MARKETING AND COMMUNICATION ON SOCIAL NETWORKS, NOW COMES CONTENT MARKETING

Agency Apriori organized a seminar Marketing and Communication on Social Networks in four towns: Podgorica, Mostar, Sarajevo and Banja Luka. Speaker at the seminars was Ilija Brajković, a partner in the digital agency Akcija, who explained to the participants the importance of social media and internet marketing in general, and introduced them to the strategies and tools that the agency Akcija uses to make cutting-edge campaigns. Seminars garnered great interest of the participants who expressed great satisfaction with the content, and assessed the seminars with an average grade above 4.9.

Apriori agency, in cooperation with Akcija, at the beginning of March will organize a seminar on Content Marketing in the same towns.

INSURANCE COMPANY GRAWE CROATIA NOMINATED FOR THE SPONSORSHIP AWARD “THE BEST OF EUROPE”

The award ceremony for the best European sponsorship projects in 2015, organized for the ninth time by the European Sponsorship Association (ESA), will be held on 11 February 2016 in London. The insurance company Grawe Croatia won the 2015 SPORTO recognition, which was awarded in November 2015 to the best projects from the region by Slovenian Marketing Association. With this win, Grawe was nominated as the Croatian representative for one of the most prestigious European awards in the field of sponsorship and marketing.

Grawe’s winning project PoKRENI is participating in the competition for the best project in the special category, The Best of Europe Award, together with other selected national winners from ten European countries, including Belgium, Finland, Ireland, the Netherlands, Germany, Slovenia, Serbia, Sweden and Switzerland.

THIS YEAR’S WINNER OF THE LION OF ST. MARK IS FAMOUS BRAZILIAN CREATIVE MARCELLO SERPA

The organizers of the International Festival of Creativity Cannes Lions this year will award the prestigious Lion of St. Mark to Marcello Serpa, longtime creative director of the Brazilian agency Almap BBDO, for his significant and outstanding contribution to creativity in the advertising industry.

According to Philip Thomas, Cannes Lions festival director, “Marcello’s achievements are known the world over, but perhaps most notably he was responsible for taking home Latin America’s first Grand Prix in 1993. He’s since served on juries four times, twice as president, and during his tenure, AlmapBBDO won Agency of the Year three times.”

Marcello Serpa (1963) joined the agency Almap BBDO in 1993 and together with Jose Luiz Madeira managed to save the agency from disaster. And, not only that, it has become one of the most successful agencies in Sao Paulo. Two decades later Serpa is becoming known as one of the most awarded creative directors in Brazil. He has won more than 160 Cannes Lions. Last summer he and Madeira announced that after 22 years he is leaving Almap BBDO. (Marketing Magazin)

APPLE’S FIRST ORIGINAL CONTENT WAS DRAKE’S “HOTLINE BLING” VIDEO

It turns out that Apple’s first venture into the realm of original content was Drake’s “Hotline Bling” music video, for which the tech giant had paid not only to release the viral video through its streaming service but also to produce the accompanying video. After an exclusive release on Apple Music in October last year, before being shared on other platforms such as YouTube the following week, this viral hit has even become a meme in its own right, thanks to the interesting dance choreography it featured. There are also information that Apple is currently producing a six-episode series titled “Vital Signs”, a biographical TV show following Beats co-founder and Apple employee Dr. Dre.

HILTON BATTLES THIRD PARTY TRAVEL SITES WITH ITS BIGGEST CAMPAIGN TO DATE

Hilton is launching its biggest global campaign to date, called “Stop Clicking Around”, which encourages travelers to book rooms directly through the brand instead of hunting around on other sites like Expedia to find the lowest prices. The hotel chain’s latest initiative attempts to show consumers the perks of joining and booking travel though its loyalty program, HHonors. Benefits include an “exclusive discount on room rates,” free Wi-Fi and the ability to choose a room from a digital floor plan through its mobile app. The global push is kicking off in the UK and US this week with a spot created by London-based agency Fold7. According to Hilton, 57 billion of its HHonors points –  which it says equals about 1.6 million free nights – went to waste last year because guests booked their rooms through a third party.

https://youtu.be/tBHlqGa7a6I

FOSTER FARMS NAMES DEUTSCH L.A. AS NEW AGENCY OF RECORD

Foster Farms has ended its 20-plus-year relationship with Goodby Silverstein & Partners, moving its business to Deutsch. The Interpublic shop is now the poultry producer’s agency of record, handling creative, digital, and media planning and buying for all of the company’s products. Deutsch takes over creative from GS&P and the other account responsibilities from Organic, Direct Partners and OMD. There was no review for the account. Deutsch was given the project of relaunching the company’s website early this year, and the additional business followed.

Tags: Star Wars
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