Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
MARITIME AND HISTORICAL MUSEUM OF CROATIAN COASTLINE IN RIJEKA IS LOOKING FOR A NEW VISUAL IDENTITY
The Maritime and Historical Museum of the Croatian Coastline in Rijeka has initiated a simple procurement procedure and invites all interested economic entities to submit a bid for the service of creating a visual identity for the museum, as part of the Integrated Project of Revitalization of the Governor’s Palace and Nugent House in Rijeka.
The deadline for submitting bids is 22 January 2018, until 14:00hrs.
Tender documentation: Call for tenders; Attachment 1_application form; Attachment 2_project task; Living museum; Living Museum presentation
Contact person: Tamara Crnko, administrative project manager uprava@ppmhp.hr
WARC AWARDS 2018 – EFFECTIVE SOCIAL STRATEGY JURY ANNOUNCED
Top social experts and strategists from brands and agencies around the world make up the Effective Social Strategy jury of the WARC Awards 2018 – a global search for next-generation marketing effectiveness.
The link between social strategies and business results is one of the most important issues in marketing and communications. The jury panel of 15, led by Elizabeth Windram, Director, Brand and Advertising of JetBlue Airways, will be looking for campaign strategies that relied on the benefits of particular social platforms, or a combination of those platforms, to fulfil particular business objectives.
Full details of the judges and information on how to enter the WARC Awards, is available hereEntry deadline is 12 February.
The WARC Awards are free to enter and are open to submissions from any country and communications discipline.
CRESTA AWARDS ANNOUNCE JURY PRESIDENT FOR ITS 26th WORLDWIDE CREATIVE COMPETITION
The Cresta Awards, which honor an absolute standard of creative excellence in international advertising and marketing communications since 1993, is pleased to announce its selection for 2018 Jury President, Gigi Lee, Chief Creative Officer, TBWA\Group Malaysia.
“Gigi is a top awarded creative talent who is regionally and globally recognized for the impact she has created within her advertising community. We are thrilled and extremely honored that she accepted our Grand Jury President invitation as we celebrate Cresta’s 26th anniversary.” said Nancy Ross, President and Co-Founder, Cresta Awards.
The Cresta Awards, celebrating their 26th anniversary is open to all advertising agencies, advertisers, studios, and production companies worldwide. The deadline for entries into the 2018 competition is Friday 9 March . All advertising and marketing communications used since 1 January 2017 through 31 March 2018 are eligible as entries.
Entries can be submitted online starting on February 12th at www.cresta-awards.com/registration.
AMAZON TO TEMPT PUBLISHERS WITH TRANSPARENT AD MARKETPLACE IN EUROPE
Amazon Publisher Services (APS) has rolled out an ad product supposed to ease header bidding from content creators and app developers in a move it hopes will fire a shot across the bow of Google which holds market supremacy.
The Transparent Ad Marketplace (TAM) product is being pushed for its simplicity of use. The service is now active in the UK, Germany, France, Italy and Spain and looks to attract users with reportedly fast load times and easy to navigate user interfaces.
The draw will be that all bidders compete equally for inventory, meaning the highest bid will always win. The activity occurs in the cloud meaning that bidders can connect with additional SSPs without requiring any complex inputs.
SAINT LAURENT LAUNCHES LUXURY ONLINE STORE VIA JD.COM’S TOPLIFE PLATFORM
Fashion brand Saint Laurent will commence online sales in China following a deal with JD.com to join the ecommerce giant’s luxury online platform Toplife.
Saint Laurent, which is owned by French luxury house Kering, will sell its entire brand selection including its womens and menswear collections.
The brand’s videos, campaigns and news content will also be available on the platform.
Toplife was launched by JD.com last October in a bid to engage with China’s huge audience of luxury consumers.
The move comes as Kering, which also owns the luxury fashion brands Gucci and Stella McCartney, looks to boost sales of its brands in China. Chinese consumers account for more than 30% of the global luxury goods sales, according to Bain & Company’s Luxury Goods Worldwide Study.
