Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Media trends conference SEMPL, which will be held on 23 and 24 November in Grand Hotel Bernardin in Portorož, Slovenia, for nineteen consecutive years now hosts the leaders of marketing and market communications, managers of brands, sellers of advertising space in the media, media planners and strategists, advertising creatives and all others who in the Adriatic region are paving the way for media trends and successfully include them in their activities.
Investment with high added value
According to Valerija Prevolšek, President of SEMPL and director of Media Pool agency, for long time now SEMPL is not just a mingling on the Slovenian coast, but an investment with high added value. “This year we will justify our reputation of having one of the best programs among events in this part of Europe, and will ensure that we won’t leave Portorož only tired from good fun, but also full of new knowledge, contacts and ideas. If you invest in knowledge, then this year invest in SEMPL!” said Prevolšek about experiences offered by SEMPL.
Knowledge is what separates the good from the great. This is particularly evident at the time of the “new normal”, characterized by pervasive ideas and unusual business models. No company that is fighting for its place in the market is immune to the changes in the economic environment. Nineteenth SEMPL will this be dedicated to the issue of how media, advertisers, retailers, media strategists and creatives are prepared for the changes, and are they sufficiently quick and adept at introducing much needed change.
Skateboarding under water as a metaphor for daring advertisers
The visual appearance of the 19th SEMPL on a symbolic level communicates exactly that. With an image of a young man who is managing to skate even under water, Futura DDB which designed the visual appearance of this year’s conference presents advertisers who maintain balance even in the new environment, and not only are they adapting to it, they are co-creating it.
“Skating under water? Why not? Ten years ago no one even thought that the world’s largest provider of tourist accommodation will be a company that doesn’t own a single hotel room, and the largest company for taxi transport today doesn’t have a single vehicle of their own. Today you admire and learn from such companies,” Futura DDB commented the ideological basis of this year’s visual identity of SEMPL.
Participants of the conference – organizers again this year expect more than a thousand from all the countries of the Adriatic region – will thus have the opportunity to listen to prestigious speakers who will reveal innovative communication approaches and implementation of advanced technological solutions in the (marketing) practice. The biggest media successes in the region will again this year be awarded with SEMPLER awards.