Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The Colombian League Against Cancer at the end of last year launched a campaign to raise awareness of testicular cancer, which in a humorous way wants to encourage men to check themselves regularly, while doing what they’ve been doing since the dawn of time: scratching their testicles.
In the campaign, the organization reminds that 99% of men who catch testicular cancer early can expect complete recovery, but on the other hand “99.999999 percent of men scratch their testicles and do not take the opportunity to have a testicular self-exam.”
If the campaign seems familiar, it’s no coincidence. Namely, BBDO Zagreb won a number of awards last year with a very similar campaign done for Zagrebačka Pivovara, called “Scratch for a Reason”, including the Grand Prix and the Gold Effie in Croatia.
See the Croatian work below: