Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
In yet another weird Wieden + Kennedy-directed gimmick, KFC will provide one lucky (and, likely, rich) person with an expensive way to escape this year’s holiday tech-driven mayhem.
KFC is selling one “Internet Escape Pod” for $10,000 on its website. Yes, you read that right. In an effort to help people (read also: one person) relieve some of the stress of the holiday season—i.e., Black Friday, Cyber Monday, awkward family gatherings and seemingly never-ending celebrations—the fast-food chain known for its buckets of fried chicken developed something totally new. KFC describes its “isolation pod” as as an internet-free safe space (complete with the loving embrace of Colonel Sanders), and it’s selling it to one customer on a first-come, first-served basis.
You could just turn off your phone and go for a free walk, but that option does not come with a fried chicken-leg doorknob. And, hey, the offer is a steal, according to George Felix, director of advertising at KFC U.S.
“We were going to sell this for the ridiculously high price of $96,485.34, but in the spirit of the season, I said, ‘nah, let’s make it a deal,’” Felix said.
How generous. But why does KFC think this product is worth spending more than a chicken arm and a leg on? Well, it’s an eight-pound stainless steel mesh cave that, with high-density architectural foam and enamel paint, disrupts Internet workings inside. The pod comfortably sits four adults and a bucket of Kentucky fried chicken, according to the company.