Source: Adweek
McDonald’s U.K. and Leo Burnett have launched the #ReindeerReady Christmas campaign, which unlike other campaigns of this festive season puts more emphasis on Santa’s reindeer than on the jolly old man himself.
We see a father and his daughter eating at McDonald’s, and as they’re about to leave the little girl takes her carrot stick firmly in her hands, and says „It’s for the reindeer“.
As they go back home, the girl repeats her statement multiple times, clutching the carrot as if she’s holding a piece of invaluable jewelry.
“Our campaign focuses on the anticipation, excitement and little moments of magic the run-up to Christmas brings,” says Emily Somers, vp of marketing and food development at McDonald’s U.K. “Our TV ad focuses on one little girl’s preparation for the big day, saving a carrot stick for the reindeer, a tradition the whole country will relate to. The wider campaign is also designed to reflect those moments of preparation that we all go through at Christmas. We can’t wait for people to see our campaign and look forward to seeing people all over the country be inspired to get #ReindeerReady.”
