Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Médecins Sans Frontières (MSF) has launched its biggest campaign in years to raise awareness of the organisation’s neutral and independent humanitarian mission.
The campaign, created by Ogilvy Hong Kong, demonstrates MSF’s belief that everyone deserves to have medical care, no matter who they are and where they are from.
The outdoor advertising features a stretcher with a wounded civilian on top and a wounded soldier on the other side and features the line, ‘We take no side when saving lives’.
The campaign aims to raise awareness and support of MSF’s humanitarian initiatives by showcasing the organisations’ commitment to saving lives regardless of their political, economic, or religious interests.