Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
A fleet of vintage 1930s cars with Budweiser logos roamed around New York in a promotion of the first new beer released under AB InBev’s flagship brand since 2012, Budweiser 1933 Repeal Reserve.
According to Ricardo Marques, vp of marketing for Budweiser, explained Budweiser Repeal Reserve tells the story of an important part of American history – the Prohibition era.
To promote the beer—purportedly developed from an Adolphus Busch recipe shared with friends and the local St. Louis community before having its wide production halted by Prohibition—Budweiser teamed up with Lyft. In this promotion, dubbed “Bud Vintage Mode,” the two brands offer New York City Lyft customers a ride straight out of the 1930s, via the aforementioned fleet of classic cars.
The national campaign promoting the limited-time offer include 30- and 15-second broadcast spots from VaynerMedia.
