Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
25 MEMBERS OF THE EXPERT JURY WILL SELLECT THE 25 BEST CAMPAIGNS OF BALCANNES ONLINE
This year, the best 25 projects of the region will be selected by the largest jury so far, composed of 25 representatives of clients, agencies and journalists covering the industry.
The best agencies will bring home a special prize – the BalCannes Lion, with seven of them awarded this year. Apart from the main awards for the best agency and the best project of the BalCannes, as well as the special awards of the jury of agencies, advertisers and the media, there will be awards for the best project for the regional market and the best project for the foreign market.
Entries are open at www.balcannes.com until 1 September 2017.
LAUBA ANNOUNCES SIXTH BIRTHDAY AND A BIG EXHIBITION BY CANADIAN ARTIST ANDREW SALGADO
The celebration of Lauba’s sixth birthday starts on Friday, 30 June, at 18:00h in the outer space of Lauba with the DJ program, and the exhibition will be officially opened with a traditional conversation with the artist at 20:00h.
Andrew Salgado (born 1982) is a Canadian artist who lives and works in London and has exhibited his works throughout the world. His paintings are large-format portraits in which elements of abstract and symbolic implications are woven. This is the biggest exhibition of this author, and represents a shift from painting to installation style, and is his first exhibition in this region. The exhibition will feature over 70 works of different formats, and, for the needs of the exhibition in Lauba, a special set is in the making with a number of rooms, and among other things, an artificial beach.
HDD: UTOPIAN COLLECTIVE EXHIBITION (27 JUNE – 6 JULY 2017)
On Tuesday, 27 June, at 20:00h, HDD Gallery will open the exhibition Utopian Collective, which represented Croatia last year at the premiere edition of the London Biennial of Design. The author of the curatorial conception of the exhibition is designer Maša Milovac, in cooperation with eight authors, composed of Maja Čule, Hrvoje Hiršl, Maja Kolar, Maša Poljanec, Oleg Šuran, Mauro Massarotto, Mauricio Frelin and Hrvoje Živčić. As part of the opening of the exhibition, a short [D] INTERVIEW with the curator and authors will be held.
The exhibition was designed specifically for the first edition of the London Biennial of Design as an event that has the ambition to become the most representative European exhibition event in the field of design, and was held in the Somerset House from 7 to 27 September 2016 and gathered representatives from 37 countries of the world. The theme of the first Biennial was related to the anniversary of the first edition of the book Utopia, by Thomas More (1516), and the organizers invited participants to review the currentity of the utopian idea under the joint title Utopia by Design, and to address one of the fundamental issues of humanity today.
EFFIE WORLDWIDE HAS NEW LEADERSHIP
Effie Worldwide has appointed a new president and executive director. As of August, these positions will be taken by Traci Alford, VP External Relations, Asia Pacific, Shell International, as Neil Davies steps down from the post of president after three year mandate.
Traci Alford brings to Effie a global experience that she collected on the client side in the United States, Singapore, the United Kingdom and in her homeland Australia, working for Cadbury, Schweppes, Dr. Pepper, 7UP and, finally, Shell. She has gained experience in various fields such as sales, marketing, sponsorships, business development and various managerial positions, she has worked in B2B and B2C, she is also experienced in corporate social responsibility. She also brings knowledge in the area of brand building and company reputation.
As President and CEO, she will lead 48 Effie Awards and Strategic Partnerships for the Development of Non-Profit Educational Initiatives, among others the Effie Index and a wealth of case-studies of effective market-communication activities.
PUBLICIS GROUPE IS BUILDING AN AI-POWERED PROFESSIONAL ASSISTANT FOR ITS 80,000 EMPLOYEES
Publicis Groupe is planning to build an AI assistant for its 80,000 employees across 200 disciplines in 30 countries, called Marcel.
Named after the group’s founder Marcel Bleustein-Blanchet, Marcel is described as part Alexa, part Google for Work, part creative community Behance and part Kickstarter. (The Kickstarter part comes from the idea that employees will eventually be able to bid for projects they want to work on).
Some of the key features of this AI-powered professional assistant include the ability for employees to apply to work on projects across the globe, an idea derived from a global talent survey that Publicis conducted roughly eight months ago. The network hopes that Marcel will allow for a new way of doing business and a new way to spark ideas globally.
Marcel can then use its matching engine to pair the right people with the rights skills and experiences on certain projects. It will also help agencies assemble the perfect teams for client work.
FOX NETWORKS GROUP FOLLOWS YOUTUBE’S LEAD IN ADOPTING 6-SECOND AD FORMAT
Fox Networks Group has now joined YouTube in adopting its unique non-skippable six-second ad format. The six-second non-skippable ads will air first on Fox’s digital and on-demand platforms, but will eventually be seen on linear television.
Fox, which made the announcement with YouTube at Cannes Lions, is the first broadcast network to sign on to the format, introduced by YouTube last year.