Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Advertising auditing firm Adloox has become the first European tech company to receive global accreditation by the Media Ratings Council (MRC) across all 30 of the measurement watchdog’s categories of ad fraud.
The accreditation verifies that Adloox can identify the hidden malpractice that is wasting advertisers over 40% of programmatic budgets, according to research that Adloox did with The&Partnership and M/Six last year which looked into the scale and impact of ad fraud on the industry.
Adloox offers brand safety, fraud and viewability analysis for advertisers and publishers by tracking billions of impressions and detecting inefficient traffic pre and post-bid at an individual user level.
This accreditation comes at a tumultuous time in the industry with ad fraud thought to cost brands $7.2bn in 2016, according to a study by US firm White Ops in the Global ANA report. Recent research from Adloox – looking at verifying user traffic on the website, rather than just the website itself – claimed that this number is closer to $12bn.