Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Welcome to our future, says the Addiko Bank, former Hypo Alpe Adria Bank in Bosnia and Herzegovina, which is changing the name, logo, slogan and official colors. The new bank has presented itself, its new name and brand to the business community, and the general public in Bosnia and Herzegovina. With the completed rebranding process, the bank has started operating under a new name and visual identity, but also with a new business concept and offers.
Optimistic, focused, effective, with clear communication, these are characteristics they state for their new business. At five events: two press conferences, in Sarajevo and Banja Luka, and three events for clients and partners, in Sarajevo, Banja Luka and Mostar, Addiko wanted to present these values, and the agency McCann Sarajevo was entrusted the organization of these events.
In the future, Addiko Bank wants to be a bank that will shorten lines and provide faster service, and their goal is that customers associate Addiko brand with clarity, simplicity and directness. Therefore, the team of McCann Sarajevo, for presenting the new Addiko Bank, chose adequate spaces which communicate simplicity, immediacy and modern design, ad these were the Museum of Contemporary Art in Banja Luka and Ars Aevi Museum in Sarajevo, where they held the press conferences. This modern space also ideally fitted the 3D setting of the new logo.
Agency team was responsible for organizing the press conferences, and they also did the event management for the client, where they addressed the business community in three glamorous events, organized in Sarajevo’s Vijećnica, Banja Luka’s Stone House and in the Radobolja summerhouse in Mostar, and introduced the new visual and business concept of the bank.
“For the unveiling of the new concept of banking, at the press conference and reception for clients we needed some ‘out of the box’ thinking that we found in the agency McCann Sarajevo. With a well-coordinated team, we did a great presentation of a clear, simple and direct bank for journalists, customers and partners. We want the Addiko brand to communicate convenience and focus on the important things. And I believe we managed to bring this message across,” said Radomir Milošević, manager of corporate communications at Addiko Bank.
Owned by the Advent International from the United States and the European Bank for Reconstruction and Development (EBRD), Addiko operates in Bosnia and Herzegovina through two banks – Addiko Bank d.d. based in Sarajevo and Addiko Bank a.d. with headquarters in Banja Luka. With a strong business network, including 73 offices and an extensive network of ATMs and POS sites, Addiko Bank is present in all parts of the country.