For years now Eurobest gathers many participants, brings renowned experts and creative people, and sets the standards of creative excellence in Europe, and this year the program will include Croatian experts.
Even those who know a thing or two about Croatia probably wouldn’t immediately associate it with creative creation. However, it turns out that the Croats are innovative, creative and good producers, and as such have all the necessary features to create excellent marketing communication. Coming to Eurobest to talk about how creative Croats really are, are Damir Ciglar and Igor Mladinović from the Imago Ogilvy, which this year won the Bronze Lion at the Cannes Lions.
They will give an interesting lecture titled “Don’t Worry, Be Unhappy! (Or, How Creative are Croatians?)”, which reveals why it took 63 years before the first Cannes Lion came to Croatia, and which deals with the issue of CROativity, or the fact that everyone profits from Croatian creativity, except the Croats.
The lecture will be held on 2 December, the last day of the festival, which begins on 30 November, and will be held in Rome. This year’s program is one of the most original and most diverse in the history of the festival. Registration fees for the festival are available at a price of €579 and can be purchased at: www.eurobest.com/Plan-your-trip/Buy-Passes.
More information about the program and the festival can be found at: www.eurobest.com.
