Drugi jezik na kojem je dostupan ovaj članak: Bosnian
At the awards ceremony within Croatia’s Days of Communication, IdeaX and MIXX awards were presented for the best ad campaigns in Croatia in the past year. In the competition IdeaX, which rewards the most creative work in all types of media, the prestigious accolade went to the agency BBDO Zagreb, which was also awarded the Grand Prix award for the campaign “Naša su mjesta zakon” (“Our places rule”) for the Zagreb Brewery. At the same competition, the Advertiser of the Year recognition went to the Zagreb Brewery. The awards MIXX “Best in Show”, which is awarded for the most creative and most effective work in online advertising, went to the agencies Señor and Studio Čavar for the campaign “Reci to glasno” (“Say it loud”), for client Outdoor Akzent.
On the ranking list of the best agencies according to placement in the IdeaX competition, second place went to the agency Señor, while the third place went to the agency Bruketa & Žinić OM.
Following are IdeaX awards per categories:
- Alcoholic and non-alcoholic beverages: campaign “Naša su mjesta zakon” (“Our places rule”), agency BBDO Zagreb for Zagrebačka pivovara;
- Telecommunications: campaign “Fali ti super TV sadržaja u životu?” (“You need great content in life?”), agency Señor for Iskon;
- Media and publishing: campaign “Reci to glasno” (“Say it loud”), agency Señor and Studio Čavar for Outdoor Akzent;
- Financial and insurance services: campaign “Mylo”, agency Utorak_biro za propagandu and Grey Worldwide Zagreb for Erste Bank;
- Social action: campaign “Muzej realnosti” (“Reality museum”), agency Švicarska for UNICEF;
- Self-promotion and corporate communications: “Razveseli mamu i vrati se doma” (“bring some joy to mom and go back home”), agency Bruketa&Žinić OM, Millenium promocija and Madison Consulting for Adris Group;
- Best integrated campaign: “Naša su mjesta zakon”, agency BBDO Zagreb for Zagrebačka pivovara.
IdeaX special mentions:
- Best execution/production – Ana Lozica and Jurica Kos from the agency Švicarska, campaign “Muzej realnosti”, client UNICEF.
- Best design and art direction – Miran Tomičić and Davor Bruketa from the agency Bruketa&Žinić OM, campaign “Etiketa štedljivog čovjeka” (“Label of a frugal man”), client Vina Brač 1903.
- Best copywriting – Vanja Blumenšajn and Jurica Ćorluka from the agency Señor, campaign “I bogati plaču” (“Rich people cry too”), client Iskon.
MIXX Awards
MIXX awards were presented in the following categories:
- Brand Awareness campaign – “Budućnost u Adrisu” (“Future in Adris”), agencies Bruketa&Žinić OM, Millenium promocija, Madison Consulting, client Adris Group;
- Branded Content campaign – “Krafteraj”, agency 404, client Jack Daniel’s Brown Forman;
- Cross-Media Integration campaign – “Konzumklik.hr – Najbliža trgovina” (“Konzumklik.hr – The nearest store”), agency Bruketa&Žinić OM, the department of digital marketing and the sector of corporate marketing at Konzum, client Konzum;
- Direct Response and Lead Generation campaign – “Camping Village Šimuni digital strategy” agency Degordian, client Kamp Šimuni, and campaign “Budi sedmi – Ratovi zvijezda: Sila se budi” (“Be the seventh – Star Wards: The Force Awakens”), agency iZone and burza, client 2i Film;
- Best Media Strategy campaign – “McDonald’s Breakfast Campaign”, agency OMD Media, Innovo DDB and Drap, client McDonald’s Croatia;
- Innovative use of technology – “Storytelling u proširenoj stvarnosti” (“Storytelling in augmented reality”), agency KADEI 360, client Tvrđava Barone – The City of Šibenik;
- Mobile campaign – “Nagradni natječaj ‘Lov na božićne kuglice’” (“Christmas Ball Hunt”), agency Studio Revolucija, client City Center One Zagreb (East, West) and Split;
- Social Media campaign – “The Voice – Najljepši glas Hrvatske” (“The Voice Croatia”), agency 404, client HRT;
- Website – “RTL.hr redesign”, agency web.burza, client RTL Hrvatska.