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Infographic: Cars that can talk to marketers
2 months ago

Infographic: Cars that can talk to marketers

By  •  News

Source: TheZebra

The modern automobile has joined the ranks of other networked devices in its ability to track and collect personal data of drivers.

While the obvious collection of information …
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US firms to spend $19bn in 2018 on third-party data
3 months ago

US firms to spend $19bn in 2018 on third-party data

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Source: TheDrum

American companies are upping their spend on third-party data, despite industry-wide concerns over consumer privacy, according to a study from IAB Data Center of Excellence and Winterberry Group.

According to this …
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Fusing data and creativity boosts revenue
8 months ago

Fusing data and creativity boosts revenue

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Source: WARC

Companies that successfully manage to integrate creativity and data enjoy a “two times difference in revenue growth”, according to research by McKinsey, the management consultancy.

Brian Gregg, a …
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On the Internet, nobody knows you’re a dog…
8 months ago

On the Internet, nobody knows you’re a dog…

By: Tomasz Pirc, stručnjak za korisničko iskustvo i partner, Innovatif

Peter Steiner’s cartoon is one of my first memories related to the internet. I don’t recall whether I saw it …
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Here’s the thing, programmatic is no longer a thing…
9 months ago

Here’s the thing, programmatic is no longer a thing…

By: James Harris, Chief Digital Officer – Global Clients, Dentsu Aegis Network

Whilst the future direction of programmatic is open to much uncertainty and debate at present, what is absolutely …
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Alibaba Group and Kantar Join Forces to Redefine Brand Building at ‘China-Speed’
9 months ago

Alibaba Group and Kantar Join Forces to Redefine Brand Building at ‘China-Speed’

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Kantar and Alibaba Group announced today, during Cannes Lions International Festival of Creativity, the launch of their new partnership to redefine brand building in China by co-creating an integrated ‘insight …
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C2 2018: The true face of the future – perspective two
9 months ago

C2 2018: The true face of the future – perspective two

By: Branimir Brkljač

Chelsea Elizabeth Manning is the world’s most (in)famous whistleblower. This 30-year-old transgender person, as former US intelligence analyst, forwarded 700,000 secret documents to Julian Assange, proving massive …
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Data of all participants in public opinion surveys or market research must be kept safe
12 months ago

Data of all participants in public opinion surveys or market research must be kept safe

By  •  News

Changes in legislation in the field of personal data protection will soon come into force. On 25 May 2018, General Data Protection Act (GDPR) will begin to apply in the …
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Facebook Monday — the beginning of the Web 3.0 age
12 months ago

Facebook Monday — the beginning of the Web 3.0 age

By: Zenel Batagelj, Cofound.it & Iconomi adviser on business model development, strategy and branding

Marlboro Friday

In our line of work historical milestones get named after days when a symbol’s/brand’s …
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Facebook issues apology, in print
12 months ago

Facebook issues apology, in print

By  •  News

Facebook’s Mark Zuckerberg has owned the responsibility regarding the latest data scandal, and he did so with a surprising move, a print ad.

This weekend, several newspapers in the UK …
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