Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home.
McDonald’s and their agency Leo Burnett have launched a data driven digital OOH campaign which uses a combination of online and physical data to determine traffic conditions on busy highways at peak times of the day.
Digital billboards placed alongside the road feature a Big Mac when traffic is light, but once it starts to build, the creative switches to McDonald’s familiar golden arches with copy that reads, “Stuck in a jam? There’s a light at the end of the tunnel.”
OMD and Talon managed the media buys for the campaign, which runs across 10 cities in the U.K.