Drugi jezik na kojem je dostupan ovaj članak: Bosnian
WARC, the global authority on advertising and media effectiveness, has named the judging panel of the Effective Channel Integration category for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results.
Now in its third year, this case study competition examines the insight, strategy and analytics that power effective media investment.
The Effective Channel Integration jury will look for how sophisticated communications architecture helped boost campaign effectiveness.
The jury of 12, made up of senior industry executives from both the client-side and agency-side, will be chaired by Laurent Aliphat, Head of Media, Renault, where he oversees the team responsible for the Global Media coordination, including strategy, budget, digital, data and transformation.
Full biographies of all 12 jury members are available here
The WARC Media Awards are free to enter and are discipline-neutral and channel-agnostic. Papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.
The winners of the Grands Prix and Special Awards across all four categories of WARC’s Media Awards – Effective Channel Integration, Effective Use of Tech, Best Use of Data, and Effective Use of Partnerships & Sponsorships – will share a prize fund of $40,000.
The closing date for entries is 19 September 2018. More information and details about how to enter can be found here.