Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Belgian rail company Thalys created five-meter-high holographic statues of the residents of Brussels in a bid to promote tourism, and morale, in the city.
The Human Monuments campaign was devised from the insight that Brussels is now only the 12th most popular European city among tourists. The campaign was created for Thalys by the agency Rosapark, and the idea was to boost the city’s welcoming atmosphere by putting its residents on a pedestal – literally.
The brand employed holographic technology on site at the Mont des Arts in the centre of Brussels, inviting passers-by to enter a booth and have their figures captured by a camera in 360. The image was then turned into a grey, statuesque hologram and projected as a five-metre-high silhouette onto a plinth.
Copy underneath read: ‘In Brussels, the real monuments are its people’.