Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Some of the best Slovenian athletes have contributed their energy for an active and healthy lifestyle to Mercator’s latest campaign. The promotion of fruit and vegetable consumption will develop in February into a campaign to support the Slovenian eagles, ski jumpers and juniors that are on their way to become the Eagles. In the period from 1 to 28 February, Mercator wants to promote the consumption of more fruits and vegetables, which is particularly important in winter, while at the same time attracting customers to provide greater support to Slovenian ski jumpers. With every purchase of fruits and vegetables for amounts in excess of €1, buyers contribute 2 cents for the national ski jumping team as well as the juniors in local jumping clubs.
“At Mercator, we devote a great deal of our sponsorships to sports, and this is why we want to motivate the public to an active lifestyle and a balanced diet. Hence the idea to continue this year’s Respect Nature. Eat Smart campaign with the support to ski jumpers through the promotion of a diet rich with more fruits and vegetables. We need to invest in health and sport in the long run if we want to look forward to success. I sincerely congratulate our national team for second place in the World Cup. They are an outstanding example for us, even in those moments when we need just a little motivation for a healthier lifestyle,” said Iztok Verdnik, Assistant to the President of Mercator for Corporate Communications.
Two years ago, when Mercator and Slovenian ski jumpers “leaped” into their first joint season, customer support was great. The public sent more than 600,000 votes, participating in Mercator’s donation in the total value of 110,000 euros and a Ford van.
Mercator and their jumpers now encourage consumers to eat more fruits and vegetables with attractive offers and low prices, as well as through action of collecting support for ski jumpers through such purchases. Buyers in Mercator will get a ‘code’ on their receipts for fruits and vegetables, with which they can vote on the Mercator’s website for the ski jumping club of their choosing. The donation will go to a club that receives at least 1000 votes. Each club that receives at least 1000 votes will receive €1000, and the top six clubs with the highest number of votes will receive additional financial rewards.
The biggest problem facing jumping clubs in Slovenia is funding. The lack of money is reflected in the quality of infrastructure, in providing equipment for future jumpers and in the unsatisfactory number of educational staff. Ski jumping clubs are funded by contributions, ie grants from municipalities, the Skiing Federation of Slovenia and membership fees. The majority of funding (in some clubs up to 45 percent), clubs must provide themselves through sponsorship.