Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Coca-Cola’s hugely successful Share a Coke campaign is back, with this year’s campaign swapping out the logos on Coca-Cola, Coca-Cola Zero Sugar and Diet Coke bottles with those of summer holiday destinations.
The drinks brand is hoping to drive the connection between a cold bottle of the fizzy drink with the summer period, with labels displaying the names of cities and destinations such as Hawaii, Bali, Ibiza and Miami.
Aedamar Howlett, marketing director at Coca-Cola Great Britain said: “Share A Coke was a global phenomenon which took product personalisation to the next level. The 2014 campaign earned a number of awards and mass-scale engagement with our customers online and in-store. This year, we are building on its success by reminding people in the UK why Coke makes summer more special; while giving them the opportunity to share a Coke with loved ones in some of the most desirable locations across the world.”
The original Share a Coke push launched in 2013 and was wildly popular. The new campaign will feature across a number of countries in Europe.