Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Creativity
McDonald’s is nowhere in its latest campaign, which banks on the social cred of Mindy Kaling, the power of Google, as well as its own reputation as the best place to consume something other than burgers and fries — Coca-Cola.
A new effort out of We Are Unlimited stars the comedian and actress (wearing a yellow dress and standing in front of a red backdrop) talking about “place where Coke tastes soooo good,” and then urging viewers to go ahead, Google it.
Turns out, she’s slyly directing viewers to the Golden Arches. It so happens there’s a whole pop culture mythology around Coca-Cola tasting extra delicious at McDonald’s, and the fast feeder is using it for its latest beverage promotion — where Cokes (and any other soft drinks) will be $1, and small McCafe drinks are going for $2.
https://youtu.be/0Eyw-jewWCg
The film lives on a YouTube channel “That place where Coke tastes SO good,” which also includes other funny ads that riff on the theme. According to McDonald’s this is the company’s first unbranded marketing campaign as the ad clearly mentions Coke but does not include the word McDonald’s.