Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
WITH NINE NEW AGENCIES, HURA’S MEMBERSHIP GROWS BY 33%
Croatian Association of Communications Agencies at the beginning of the year was joined by nine new members – agencies specialized in public relations, digital and other fields.
Number of members in HURA thus rose by 33%. This is the largest increase so far, and the Association received agencies that have highly contributed to the local industry of market communications – Millenium promotion, IM&C, 404, Colić, Laco i partneri, Organizacija, Studio Sonda, I to nije sve!, iZone, Seek&Hit and ENTG.
By expanding the membership base, HURA continues the integration of digital, but also PR agencies and other agencies that deal with market communications. Further integration of leading Croatian agencies will be continued throughout 2017, says the Association.
RAIFFEISEN CLUB – STUDENT’S CORNER OPENS AT FACULTY OF ECONOMY IN SARAJEVO
Photo: Karlheinz Dobnigg, Director of RZB and Kemal Kozarić, dean of the Faculty of Economy in Sarajevo
Raiffeisen Club – Students Corner was opened last Friday at the Faculty of Economics in Sarajevo, which allows students to use tablets and free internet access and thus spend their free time more usefully.
Raiffeisen CLUB is a free package of services and products for young people, which the Bank several years ago created in an effort to introduce its products to the youth segment through a tailored and modern approach. CLUB package contains, among other things, the Raiffeisen mobile banking services, and is intended for young people who want to be financially self-sufficient, but still don’t have permanent jobs. The package is available to all persons between 15 and 26 years of age, and is free of charge until they find an employment or reach 26 years of age.
“As part of the promotion of our digitization channels we have also supported the project ‘Student Corner’ at the Faculty of Economics. Our selection of the faculty is logical given the synergy of banking and economics as a science, but also the fact that the imperative of this institution is accepting new trends. Therefore, we are particularly pleased that we have today jointly opened the Raiffeisen Club Student Corner,” said Karlheinz Dobnigg, CEO of Raiffeisen Bank BiH.
On this occasion, Prof. PhD. Kemal Kozarić, Dean of the Faculty of Economics in Sarajevo, said that the students of University of Sarajevo have a high degree of knowledge about banking services: “Students have shown particular interest in the new banking products such as internet and mobile banking, which allows users to access their bank 24/7. We think that the future of banking is in this type of business, and therefore we decided together with the partner bank to offer our students the opportunity to acquire the latest information on this way of doing business in their daily stay at the Faculty, in a pleasant atmosphere.”
RODA AND BASKETBALL FEDERATION OF SERBIA CONTINUE SUCCESSFUL COLLABORATION
During the Cup of Radivoj Korać in Niš, company Mercator-S and its brand Roda reaffirmed the years-long partnership with the Basketball Federation of Serbia (KSS). Matija Protić, chief marketing officer at Mercator-S, and Dejan Tomašević, Secretary General of KSS, agreed that the projects so far have been more than successful and that they have contributed significantly to a common goal, and that is the development of basketball in all parts of Serbia and promotion of this sport among children.
Roda has been a proud sponsor of the FIBA qualifying tournament from which the Serbian national team, as the winner of the competition, went to the Olympic Games in Rio and then won silver medals! Roda also supported the women’s senior and junior league of Serbia, which had a considerable impact on improving the quality of the competition and provided added value to the women’s national team of Serbia, enabling them to win bronze at the Olympic Games in Rio! Roda has also donated basket courts. After that concrete donation, Roda 3 x 3 League Serbia was officially declared the strongest league of the world by FIBA in August 2016!
JANA LAUNCHES WATER WITH COLLAGEN
As a market leader, bottled water brand Jana is expected to set the trends and present innovations, and of the last hits in the world is water with collagen. This is a new trend in skin rejuvenation, because consuming collagen into the body in liquid form gives significantly better effect on the skin, Jana claims. Company’s team of experts, responsible for the innovation and the quality of the leading water in the regional market, has thus designed a new product – Jana collagen beauty.
This innovative product on the Croatian market is manufactured on the basis of natural mineral water Jana, with the addition of delicate aroma of roses and fruit content without preservatives and artificial coloring. Jana collagen beauty contains natural collagen Verisol and vitamin C, which in combination help delay the signs of aging and improve skin elasticity and firmness.
HEAD OF VIBER’S MOSCOW OFFICE IS COMING TO THE TAKEOVER CONFERENCE
Leading global and digital experts will gather at the largest regional conference on digital trends to share their practical knowledge and skills with participants. Organizer of the conference, 24 sata, has enriched the program with another well-known expert – Evgeniy Roshchupkin, Viber’s head of operations for Russia and the CIS region, who will present to the participants his vision of the digital revolution.
Evgeniy is responsible for the development of services within Viber and planning marketing campaigns, and under his leadership the number of Viber users in Russia has tripled. Before joining the Viber team, Evgeniy led the marketing department of Red Bull in the area of Ukraine and CIS. He graduated in economics from the University of Plekhanov and completed the Executive MBA program at the University of Illinois and Warsaw University. With over 15 years of experience in the field of brand marketing and communications, he is well established as an expert in the field of digital communications, and will join the conference where he will hold an interesting lecture on Viber’s role in the digital (r)evolution.
BELGRADE TOURISM FAIR TO TAKE PLACE THIS WEEK
International Tourism Fair, which takes place from 23 to 26 of February, is a trademark of the Belgrade Fair and is one of the events that will “open” this year’s fair season
Three similar events are taking place at the same time – 13th International Fair of Hotel and Restaurant Equipment HORECA, 8th International Wine Fair BEOWINE and 13th Souvenir Fair “Visit Serbia”.
Under the slogan Enjoy in Time!, six exhibition halls will feature more than 1,100 exhibitors from 56 countries – Greece, Egypt, Macedonia, Montenegro, Croatia, Turkey, Slovenia, Bulgaria, India, Hungary, Tunisia, Germany … For the first time at the fair, China’s National Tourism Agency will present their tourism potentials, and visitors will also have the opportunity to get to know the regions of the Russian Federation. This year’s participants are the most important tourist agencies, associations and organizations, hotels, tourist centers, airway companies, international tour operators…
The partner country of the 39th Fair of Tourism is Montenegro.
LONGINES AT THE WORLD CUP IN ST. MORITZ WITH SOME NEW TECHNOLOGIES
The official timekeeper of the FIS World Cup in Alpine skiing, Longines, presented in St. Moritz their Live Alpine Data System innovation. This new form of technology is a microchip attached to the skier’s shoe, which collects data and analyzes the speed of the skier, their accelerations and jumps, and sends these information in real time to the public. This innovation is a result of collaboration between Longines, FIS, athletes, coaches and representatives of television stations.
Longines presented this innovation that will enable more precise analyses with the help of their ambassador, Mikaela Siffrin.
BOONDOGGLE LEUVEN TAKES GLOBAL LEAD ON CHIVAS REGAL DIGITAL CREATIVE AND MARKETING
Boondoggle Leuven has been appointed, after a three-way pitch, as the global digital partner of Chivas Regal, the world’s leading whisky brand.
At the heart of the pitch challenge was the brand’s ambition to use digital channels to connect with Chivas Regal’s main audience and to create brand fame through the use of digital creativity and technology innovations.
Boondoggle will also lead the activation of Chivas’ brand platform “The Venture” that aims to bring together social entrepreneurs to pitch for a $1 million funding of their projects.