Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek, Ads of the World
Chevrolet has long been running a campaign that shows a group of “ordinary” people, a Chevy car and has them react in disbelief to how safe it is, how many awards it’s won and generally how awesome it is.
Now, Chevy is launching a campaign in conjunction with Warner Bros. to promote The Lego Batman Movie, coming out in February. To kick things off, the car maker created a commercial (with the help of Commonwealth/McCann) that plays just like those real ads, but features a group of Lego mini-fig people being shown the Batmobile and asked what kind of person they think would drive such a car.
Batman is, of course, in the background and disagrees with the assessments by the focus group—that the car would likely belong to a loner with few friends, a defensive personality and so on.
https://www.youtube.com/watch?time_continue=4&v=Ezm-VUI4PpA
That’s not all, though. This weekend, Chevy unveiled a life-size version of the Lego Batmobile from the movie at the North American International Auto Show in Detroit and will bring it to the Chicago Auto Show next month as well.
“To work on the Lego Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vp of Chevrolet marketing. “Many of the themes in The Lego Batman Movie, like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”