Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Campaign of the Belgrade agency Ovation BBDO for Rumenko Smoothie, a new brand from Frikom, marked the launch of an innovation in the market of ice cream. It’s a segment of this favorite treat which is emerging as a hit in Europe – an ice cream that is a combination of two types of fruits that make up a high percentage of the product, as much as 60 percent.
The brand under which the new product is rolling out is Rumenko, until now a well-known symbol for strawberry, which is now joined by a banana. In the new campaign, Ovation BBDO wanted to show what a summer adventure of the two fruits looks like.