Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
MARTINA BIENENFELD RECEIVES PROPR VISION MANAGER AWARD
Yesterday, at the premises of the Tourist Board of Zagreb, Director of the TZ Martina Bienenfeld was presented with the PROPR Vision Manager award.
This award was given for exceptional contributions in creating a better perception of the city of Zagreb through communication tools at the national, regional, European and world level. Thanks to concepts, projects and events, the City of Zagreb has achieved earned PR worth millions of euros.
PROPR Vision Manager is an award won so far by: Jože Mermal, President of the Management Board of BTC City (Slovenia), Emil Tedeschi, Atlantic Grupa (Croatia), Edhem Fočo, General Manager of Al Jazeera Balkans (Bosnia and Herzegovina), Darko Šket, Former President of the Management Board at Pevec (Croatia) and Esad Zaimovic, President of the Management Board of Hipotekarna banka (Montenegro).
The PROPR Award was founded in 2012, on the occasion of marking the 10th anniversary of the PRO.PR Conference, the first international conference on communication management in South East Europe. The award was presented by Danijel Koletić, president of the organizing committee of PROPR Awards.
BELGRADE AND ITS CULTURE RECEIVE THEIR OWN MOBILE APP!
FilterApp application has been officially launched, which gives Belgrade’s culture and its institutions their first mobile app!
In November last year, a group of young people from Belgrade came up with the idea to create a mobile app that would contribute to the promotion of the entire cultural offer, increasing visits to various cultural institutions, as well as educating citizens who will find out what Belgrade has to offer in its cultural repertoire.
The app contains an overview of Belgrade’s theaters, cinemas, galleries, museums, cultural centers, festivals, endowments as well as all their events.
“Our goal is, in cooperation with cultural institutions and people working in the field of culture, to modernize together and to bring the cultural offer closer to everyone, and to show to our young people, through our own example, that they can contribute to the improvement of a certain area in society that they feel is not treated with sufficient attention” said FilterApp co-founder Danilo Grbović.
The FilterApp team points out that this is only the beginning and announces the expansion of the application to other cities in Serbia, but also an iOS and WebApp version by the end of the year. The app is available to all Android phone users, and can be downloaded from Google Play Store.
BURGER KING’S GOOGLE HOME STUNT SNAGS DIRECT GRAND PRIX AT CANNES
David Miami’s “Google Home for the Whopper” stunt for Burger King nabbed the Grand Prix in Direct at Cannes Lions, prevailing over Fearless Girl by just one vote after a contentious final judging round.
The campaign debuted in April with 15-second spots that featured the phrase, “OK, Google, what is the Whopper burger?” Any Google Home device within earshot, upon hearing the prompt, told listeners about the fast-food chain’s burger. The work hit a snag when Google Homes cited the Whopper’s Wikipedia entry, which people quickly edited in disturbing ways—but that likely helped propel the work to become a viral hit.
https://www.youtube.com/watch?v=U_O54le4__I
ODDLY SHAPED SOCCER FIELDS EARN THAILAND ITS FIRST GRAND PRIX, IN DESIGN
Thailand won its first Grand Prix award ever at Cannes Lions thanks to a campaign from property development company AP Thailand and digital ad agency CJ Worx.
The campaign is called “The Unusual Football Field” and the idea is simple. In the heavily populated district of Khlong Toei in Bangkok, the agency took any empty spaces, no matter the shape or size, and turned them into soccer fields.
“The vision to break the norm or what is possible with an abandoned space—it’s very clever,” said Sandra Planeta, Design Lions jury president and founder of Planeta Design in Sweden.
Planeta said she and the other jury members spent a great deal of time discussing the concept of design in the process of selecting the Grand Prix winner and really looked at the power that design has to influence culture. “The Unusual Football Field” was a perfect example, she said.
Fearless Girl from McCann New York also walked away from Design category with two more gold Lions.
BERLIN PROPOSES BAN ON SEXIST BILLBOARD ADS
Sexist ads could disappear from the streets of Berlin, as the city government has proposed a ban against billboard ads that feature women who are “weak, hysterical, dumb, insane, naive, or completely controlled by their emotions.”
Ads in which “a woman is barely dressed and smiling without reason, while a man is completely and comfortably clothed” would not be allowed. A panel of judges would use this criteria when considering whether an ad should be allowed on a billboard in the city.
According to the newspaper Deutsche Welle, the move from Berlin’s city government aims to make the city a more welcoming place, although opponents to the billboard plans said that the city government officials “have no right to interfere in the free market.”
AUDI EYES TOP SPOT IN CHINA’S LUXURY CAR MARKET, APPOINTS LEO BURNETT TO DRIVE GROWTH
FAW Audi China has appointed Leo Burnett Beijing as its creative agency as the brand looks to become the number one luxury automotive brand in China.
Audi has appointed Leo Burnett Beijing to a two-year contract from 2017 to 2019. The appointment follows a five-way pitch. The account was previously managed by BBH and Ogilvy.
The appointment comes as Audi looks to step up its competition with rival luxury automotive brands BMW and Mercedes-Benz, which all hold roughly the same market share, although Audi has dropped behind.