PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)

News

Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

How to win a Grand Prix in Cannes?

The best of Latvian and Estonian advertising

Enjoy the summer with Cinedays Film Factor 20

Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster
Weekly topic

Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?
Interview

Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business
Opinion

Sponsors? What that?

Miša Lukić: What can start-ups learn from sperm?

Do Brands Always Need to Sell Aggressively to Grow?

Price of Hate

The Advertising Industry: From Alchemists to Distributors and Back Again

Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead
Diary

Diary of a Methuselah #176 Will our industry come out of this better and smarter?

Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

Diary of a Methuselah #154: Three days at the PRO.PR Conference

Diary of a Methuselah #153: Portal Media Marketing starts a new life today
Young Leaders

Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje
3 questions

Robert Wester: Strategic communications is at the top of the European Commission’s agenda

Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

Three questions for Petra Krulc, Senior Vice President of Celtra
WOMANCOMM

Nastja Mulej: The time has come for women to show what they’ve got!

Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

7 Notable Women in Advertising

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Home Tag Švicarska

Tag: Švicarska

Opinion

Use this time to kickstart change

Author: Andrea Stimac, odit.ch English translation: Hannah Maurer The world has changed many times and is changing again. We will ...

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IdejaX Winners: BBDO Zagreb declared Agency of the Year, Zagrebačka pivovara Advertiser of the Year, Grand Prix goes to Studio Sonda

News

IdejaX Winners: BBDO Zagreb declared Agency of the Year, Zagrebačka pivovara Advertiser of the Year, Grand Prix goes to Studio Sonda

The prestigious awards of the IdejaX, Croatian national competition in creativity, have been awarded at the Days of Communication in ...

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Best Agency of BalCannes 2018 is Señor, Best Project is The Red Thread by McCann Beograd

News

Best Agency of BalCannes 2018 is Señor, Best Project is The Red Thread by McCann Beograd

As many as 51 advertising agencies from the region competed at the BalCannes show held within the 11th Weekend Media ...

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News

24 Hours: Švicarska agency looking for a designer; High profile promotions at W+K; Advertisers’ trust in agency declining; Gambling companies return to Formula One…

By: Adnan Arnautlija MEDIACOM IS LEADING GLOBAL AGENCY NETWORK IN LATEST NEW BUSINESS COMVERGENCY REPORT A major new analysis of ...

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Dukat and agency Švicarska create a digital ad that changes depending on the time of the day

News

Statistics: Dukat and Švicarska; column by Ivan Stanković; Bruketa&Žinić&Grey – Višnja Pevec’s great comeback; Mercator; and column by Andrea Štimac round up the Top 5

In the month behind us our readers have shown most interest in news about new campaigns. Thus, five campaigns ranked ...

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Dukat and agency Švicarska create a digital ad that changes depending on the time of the day 3

News

Dukat and agency Švicarska create a digital ad that changes depending on the time of the day

Brand Dukat, and their agency Švicarska, created a digital ad to promote the brand’s new cheese spread Salakis, and it ...

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Young Leaders – Tomislav Bader: Švicarska will always be a small, independent agency, ready to offer business strategy as precise as a swiss watch and as creative as a Toblerone

Young Leaders

Young Leaders – Tomislav Bader: Švicarska will always be a small, independent agency, ready to offer business strategy as precise as a swiss watch and as creative as a Toblerone

By: Ekrem Dupanović Tomislav Bader, a partner at the Zagreb-based agency Švicarska (Switzerland), was hailed as one of the “brains ...

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Domagoj Davidović: For me there’s no doubt that MIXX is “THE” award for anyone who deals with digital

Interview

Domagoj Davidović: For me there’s no doubt that MIXX is “THE” award for anyone who deals with digital

By: Ekrem Dupanović Domagoj Davidović, from the agency Švicarska (Switzerland), will chair this year's jury for the MIXX Awards, a ...

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2011-2020 © All rights reserved.