Brand Dukat, and their agency Švicarska, created a digital ad to promote the brand’s new cheese spread Salakis, and it changes depending on the time of the day.
“The idea came spontaneously, thinking on how to adapt the creative solution to the media on which it will run. Dukat often uses the channels of OOH digital advertising Go2Digital and every time we want to do something new and different,” said Domagoj Davidovic from Švicarska.
“This time we’ve adapted the visual ad solution for the time of the day, so apart from its day-time appearance, the ad also has its evening, morning and afternoon design. The visuals partially change depending on the time of the day, all with the aim of strengthening the message of a new product that can be consumed at any time,” Davidović explained.
This creative solution was placed on the first digital billboard panel in Radnicka street, one of the busiest locations in Zagreb.
