Opinion

Photo source: Freepik In the public relations industry, it has almost been a rule for years that success is measured...

By Zoran Avramović “I was ready to walk from Manchester to Rome to bring him to our club, but even...

“PR professionals are the strategic pillar of every company, needed already at the moment when the house begins to be...

Everyone talks about trust. In interviews, on panels, in strategies. Trust as a buzzword, trust as a KPI, trust as...

Marketing has become a fast game of numbers, clicks, KPIs, ROI, instant success. But people are not numbers, they are...

Is there anything in football that has remained beyond the reach of concentric waves after a series of monetary shocks?...

By Zoran Avramović Roke-koke cannot pass in serious football. The components of this game – passion and money – are...

Images source: Agency Forge.Coop Author: Nermin Nino Kasupović This autumn Bosnia and Herzegovina is expecting general elections. If we rely...

There are days when the media report the news. And then there are rarer, more uncomfortable days when the media...

The year behind us was definitely marked by the increasingly intensive use of artificial intelligence in creative processes. AI has...