Opinion

Football is one of the few remaining areas of life where mistakes are seen instantly, before millions, and where there...

… and just like that, the last employee left. A human. Is this our future? Bright. Efficient. Automated. Without noise....

In the previous column, I wrote about the concept of trust from the perspective of consumer psychology. We described it...

Photo source: Freepik In the public relations industry, it has almost been a rule for years that success is measured...

By Zoran Avramović “I was ready to walk from Manchester to Rome to bring him to our club, but even...

“PR professionals are the strategic pillar of every company, needed already at the moment when the house begins to be...

Everyone talks about trust. In interviews, on panels, in strategies. Trust as a buzzword, trust as a KPI, trust as...

Marketing has become a fast game of numbers, clicks, KPIs, ROI, instant success. But people are not numbers, they are...

Is there anything in football that has remained beyond the reach of concentric waves after a series of monetary shocks?...

By Zoran Avramović Roke-koke cannot pass in serious football. The components of this game – passion and money – are...