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  • Vijesti

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    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

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    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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IdejaX Winners: BBDO Zagreb declared Agency of the Year, Zagrebačka pivovara Advertiser of the Year, Grand Prix goes to Studio Sonda

Apart from BBDO Zagreb which took Agency of the Year, the rest in the top five are: Imago Ogilvy, Bruketa&Žinić&Grey, Studio Sonda and Señor

13/04/2019
in News
3 min read
IdejaX Winners: BBDO Zagreb declared Agency of the Year, Zagrebačka pivovara Advertiser of the Year, Grand Prix goes to Studio Sonda

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The prestigious awards of the IdejaX, Croatian national competition in creativity, have been awarded at the Days of Communication in Rovinj.

The Grand Prix went to the Studio Sonda agency for the project Piquentum St. Vital 12/13/14 Collection Through which Nature Speaks, which was entered in the Design category (Craft).

BBDO Zagreb took the Agency of the Year award, while the Zagrebačka Pivovara brewery was declared Advertiser of the Year.

The projects that have been awarded with the gold IdejaX award in the Craft group are:

  • Croatian Telekom and agency BBDO Zagreb for Experience More in the Film category
  • Zagrebačka Pivovara and agency BBDO Zagreb in the Film category for the campaign We stay where we are
  • Vinski podrum Buzet winery and the agency Studio Sonda in the category Design, for the campaign Piquentum St. Vital 12/13/14 Collection Through which Nature Speaks

In the category Media Neutral, winners of the gold IdejaX award are:

  • Zagrebačka pivovara and BBDO Zagreb in the category Alcoholic Drinks, for the campaign We stay where we are
  • Pipi Beverages and Imago Ogilvy in the category Non-Alcoholic Drinks, for the campaign Pipi Osijek
  • Scout Association of Croatia and Imago Ogilvy in the category Social Actions, for the campaign Boranka
  • hr/CARNET and agency Señor in the category Social Actions, for the campaign Great Naives of Croatia

Silver in Craft group of categories went to:

  • In the Digital category, Njuškalo and agency Švicarska for the campaign Short Stories for Long Memory
  • In the Film category, Žito and agency Bruketa&Žinić&Grey for the campaign Dobro(Good)
  • In the Design category, CHR Eko-projekt and Bruketa&Žinić&Grey for the campaign Concrete Book

In the Media Neutral group of categories, winners of silver IdejaX awards were:             

  • In the category Alcoholic Drinks, Heineken Croatia and Bruketa&Žinić&Grey for the campaign Hit with Višnja
  • In the category Alcoholic Drinks Zagrebačka Pivovara and the agency BBDO Zagreb for the campaign Žuja for Dads
  • In the category Non-Alcoholic Drinks, Pipi Beverages and the agency Imago Ogilvy for the campaign Pipi postcards
  • In the category Tourism, Culture and Leisure Time, City Library of Poreč and the agency Studio Sonda for the campaign Get yourself back to the library

Bronze IdejaX awards in the Craft group went to:

  • In the category Film, Croatian Telekom and McCann Zagreb for the campaign Rollover
  • In the Design category Pipi Beverages and Imago Ogilvy for the Pipi postcards
  • In the Design category, hr/CARNET and Señor for the Great Naives of Croatia
  • In the Design category, Mireldy and the Agency for the campaign Drap.Agency Rebranding

Winners of the bronze IdejaX awards in the Media Neutral group are:

  • In the category Alcoholic Drinks, Heineken Croatia and Bruketa&Žinić&Grey for the campaign Corner
  • In the Telecommunications category, Croatian Telekom and McCann Zagreb for the campaign Grašak/Golać
  • In the Telecommunications category, Iskon Internet and Señor for the campaign Call Nina
  • In the Corporate Communications category, Adris Grupa and Bruketa&Žinić&Grey for the campaign Tested for Challenges

Apart from BBDO Zagreb which took Agency of the Year, the rest in the top five are: Imago Ogilvy, Bruketa&Žinić&Grey, Studio Sonda and Señor.

30.03.2019., Rovinj – 7. Dani komunikacija. Dodjela nagrada Young Lions, dobitnice Grand PRixa Martina Ukic,Ana Tavic. Photo: Igor Soban/PIXSELL

IdejaX is Croatia’s national competition in creativity, which for years now gathers big and small agencies alike, who compete with their creative ideas and marketing projects for which they can win gold, silver and bronze awards. It is worth mentioning that in the newly launched Craft category, catered to designers, digital experts and production companies, exceptional results have been achieved.

For more information on Days of communication visit the official website www.danikomunikacija.com

Tags: Imago OgilvyŠvicarska
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