If you don’t measure it, you can’t improve it
By Katarina Kostić, Polaris, I&F Grupa The first econometric models for measuring the total marketing effectiveness marked our first year ...
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Tag: Serbia
McCann Beograd Agency of the year 2019 at UEPS awards
“We are very proud of the success we have achieved at UEPS and thus have rounded up a great year ...
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Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill
By: Asja Dupanović Aneta Nedimović is a Digital Creative Strategist at New Moment New Ideas Company Belgrade. She grew up ...
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Golden Drum 2019: Domination of McCann in New Europe and the Adriatic region
Golden Drum's WHAT and WHY Competition Section announced the winners of this year's Golden Drum Festival at the Grand Award ...
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The spectacle Generali 24 Hours of Elegance 2019. by Jaguar delighted the citizens of Belgrade
The Royal Palace of Belgrade and the Belgrade Waterfront development hosted the 9th edition of the finest classic car and ...
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The Eighth Creative Express – “Team work for the best creative result”
By: Jana Savić Rastovac, Executive Creative Director, McCann Belgrade Photo: Mentors of the eighth Creative Express workshop At the 8th ...
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Generali 24 Hours of Elegance 2019 powered by Jaguar, presents Edward Sexton and Turnbull & Asser
Belgrade will host the prestigious event „24 hours of Elegance - Concours d’Elegance & Salon of Excellence” from September 6-8, ...
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Generali 24 hours of Elegance 2019 powered by Jaguar, Belgrade
The Royal Palace of Belgrade and the Belgrade Waterfront development will host the 9th edition of the finest classic car ...
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Nenad Senić: My experience has been that clients don’t really know what content marketing is
Nenad Senić, an employee of the PM Agency, poslovni mediji (business media), is a creative and an editor of numerous ...
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Traditional Leo Cannes Predictions held in Belgrade
Once again the agency Leo Burnett Belgrade has organized Leo Cannes Predictions in the week when the Cannes Lions International ...
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Young Leaders – Tanja Živanović, Publicis Belgrade: Advertising in Serbia today is more transparent and more objective than journalism
By: Asja Dupanović Tanja Živanović is a copywriter of Belgrade's agency Publicis Belgrade but also a strategic thinker, designer, conceptualist... ...
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Winners of Effie Serbia to be unveiled in a week
Only one week is left until the declaration of this year’s winners of the Effie Serbia awards. We will find ...
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Surprise guest to the Festival Day at the Direct Media Academy
The final day of the Direct Media Academy, held from May 28th to 30th, in Madlenianum, Belgrade, will gather a ...
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Showcase of Serbia’s best digital video campaign of 2019 – Grand Black’n’Easy “I Couldn’t Believe it was Real Turkish Coffee”
Strategic Business Area of Coffee at Atlantic Grupa, headed by Managing Director Andrej Bele, follows the latest trends of communication ...
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Anne Marie Brady: Time to Take Responsibility
On Sunday, May 26, at 12.30 pm, a lecture titled “Positioning Norway as the Leader of Sustainable Development” will be ...
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New Moment is the PR Agency of the Year in Serbia, in the category of large agencies!
The best agencies, projects, initiatives, individuals, and campaigns in Serbia for the previous year were awarded last night, on the ...
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Save your place at the Effie Serbia Award Ceremony
The gala ceremony to award the prestigious Effie Awards, for the most effective marketing campaigns in Serbia, will be organized ...
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European meeting of Weber Shandwick offices in London: Knowledge and creativity can only succeed in symbiosis with new business and satisfied clients
By: Borislav Miljanović, CEO, Represent System In the second week of May, I’ve spent two days participating in the European ...
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Dragan Bjelogrlić at Direct Media Academy!
The final day of the Direct Media Academy, held from May 28th to 30th, will feature a strong lineup of ...
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McCann Beograd and Mastercard® campaigning for true heroes
Choosing the one true goal to stand behind is usually not easy, because there are many topics that deserve attention ...
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