Serbia

We in I&F Grupa, believe that for the foreseeable future, consumers will shift down Maslow's hierarchy of needs and focus...

Growth is guaranteed for the marketing companies that have been able to quickly and efficiently change their organization model, show...

Author: Miša Lukić Our world has failed its most important test, the test of its humanity. Had the members of...

Author: Jovan Stojanović, CEO DIRECT MEDIA United Solutions The whole world is facing something that clearly none of us was...

In these distressing times, it is important that we rally around a sense of community and be the beacons of...

Tomica Orešković (CEO Lokomotiva)    As of Monday, most of the I&F Grupa's employees, as well as our clients and...

Author: Marija Ilić, Account Director, DIRECT MEDIA United Solutions Even at a time of such great uncertainty over so many...

Edited by: Ekrem Dupanović The corona virus attacked people first, before moving on to the economy, sport, culture, and most...

Violeta, regional leader in production of premium household hygiene products, inspired by consumer needs for many years creates high quality...

By Katarina Kostić, Polaris, I&F Grupa The first econometric models for measuring the total marketing effectiveness marked our first year...