How much trust do we have online?
Source: UM Beograd Agency UM has presented the results of research on the habits of users of social media - ...
Read moreSource: UM Beograd Agency UM has presented the results of research on the habits of users of social media - ...
Read moreThe interest in social networks is increasing year by year, and changes related to their use are so fast that ...
Read moreBy: Fal Patel, Head of Agencies, Nielsen; Source: Nielsen A lot has changed in the last 20 years. In the ...
Read moreWARC researchers had forecasted that 2018 would be one of the best years for advertising since the financial crisis. It ...
Read moreAccording to a new study conducted by Dentsu Aegis Network, global network under whose wing are agencies such as iProspect, ...
Read moreBy: Kemal Koštrebić, marketing research expert Market research fair Research and Results, or in German the Markforschungsmesse (it’s not so ...
Read moreBy: Ekrem Dupanović Kristijan Gregorić is Adriatic Region Managing Director and Partner at Valicon. After a year and a half ...
Read moreChanges in legislation in the field of personal data protection will soon come into force. On 25 May 2018, General ...
Read moreWARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date ...
Read moreSource: TheDrum An impressive 90% of marketers would be willing to lay down ‘slightly or ‘significantly’ more investment in programmatic advertising if ...
Read moreAfter 16 years of successful work in the Adriatic region, GfK has decided to withdraw from this market in the ...
Read moreSource: TheDrum Despite brands investing more and more time and money into data-led audience targeting with programmatic execution, etc, less than half ...
Read moreBy: Adnan Arnautlija How do we make choices – any choices, all choices? According to various sources, an average adult ...
Read moreToday we bring you the second part of the “Smart(phone) Relations” research which was conducted by the Huawei Consumer Business ...
Read moreThe Huawei Consumer Business Group, in cooperation with the Ipsos agency, carried out an interesting research called "Smart (Telephone) Relations" ...
Read moreSince 1977, WIN association has been conducting a survey of global happiness, hope and economic optimism. This year the survey, ...
Read moreSource: TheDrum Defined loosely as the generation born approximately between 1996-2011, Generation Z is 25% of the world's population and ...
Read moreAfter first few days of November, merchants put away all the leftover flowers and bags of soil,the warehouses are then ...
Read moreSource: TheDrum The majority (62%) of brands will bring their media buying in-house by 2022 according to an Adobe poll, ...
Read moreSource: TheDrum The rise of personalization tactics in marketing has consumers concerned that brands know too much about them, an Accenture study ...
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