How much trust do we have online?
Source: UM Beograd Agency UM has presented the results of research on the habits of users of social media -...
research
Agency Pioniri once more digs into social networks in Serbia to find current trends
The interest in social networks is increasing year by year, and changes related to their use are so fast that...
The advertising landscape continues to shift
By: Fal Patel, Head of Agencies, Nielsen; Source: Nielsen A lot has changed in the last 20 years. In the...
Topic of the Day: Are advertising budgets growing in 2019?
WARC researchers had forecasted that 2018 would be one of the best years for advertising since the financial crisis. It...
How misuse of personal data ruined the trust in the digital world
According to a new study conducted by Dentsu Aegis Network, global network under whose wing are agencies such as iProspect,...
R&R Munich: On complex neighborhood and tech in research
By: Kemal Koštrebić, marketing research expert Market research fair Research and Results, or in German the Markforschungsmesse (it’s not so...
Kristijan Gregorić: Valicon will enable people to become owners of their own data, to decide whom they want to give them to, and to have a benefit from that
By: Ekrem Dupanović Kristijan Gregorić is Adriatic Region Managing Director and Partner at Valicon. After a year and a half...
Data of all participants in public opinion surveys or market research must be kept safe
Changes in legislation in the field of personal data protection will soon come into force. On 25 May 2018, General...
Advertisers have invested $63bn in programmatic buying in 2017
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date...
Most programmatic advertisers would pay more for better measurement
Source: TheDrum An impressive 90% of marketers would be willing to lay down ‘slightly or ‘significantly’ more investment in programmatic advertising if...
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