PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home Interview

Kristijan Gregorić: Valicon will enable people to become owners of their own data, to decide whom they want to give them to, and to have a benefit from that

Kristijan Gregorić and Zenel Batagelj say that they are only at the half-time of their lives, and that ahead is a period in which they can realize all their knowledge and experience

10/04/2018
in Interview
6 min read
Kristijan Gregorić: Valicon will enable people to become owners of their own data, to decide whom they want to give them to, and to have a benefit from that

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović

Kristijan Gregorić is Adriatic Region Managing Director and Partner at Valicon. After a year and a half since he joined the Valicon story, he tells us what’s new in the company and in the regional market, but also about the responsibilities of the regional director and what the Valicon’s strategy is in the region.

Entrepreneurship and Valicon represent a new way of creating for Kristijan – a new kind of responsibility. What he strives for is dedication, passion and positive atmosphere in the team. “We have tremendously talented young people, and that’s what makes me happy. Today, there are about 60 of us in the Adriatic region. The biggest challenge is to bring together, harmonize and motivate all those people who have different knowledge, skills and talents, in order to get complex and quality projects,” says Kristijan.

To the comment that everyone today talks about transformation, including all global research companies, he responds: “Valicon has completed this transformation. We are a regional marketing consulting company and we emphasize that ad hoc research must be there, because the real insight, that AHA moment, will always be needed. New services must be to the point, fast and innovative business solutions, not just research.”

For 20 years Kristijan Gregorić was on the client side, and it’s a side he knows very well. He says that the real issue of research is in interpretation, and that it will continue to be a problem until the clients understand that too. “Interpretation and insight are more valuable than a few figures from research. At Valicon, we offer business solutions to our clients. It’s not a transactional relationship, but a relationship and working together with our client. A quarter of a century of working with big telecommunications, financial, FMCG, tourism … clients. When you have a lot of experience in working with clients, it gives you a completely different view of business. You realize that everything is just as it is in life. Each of us is different and unique, so each of our clients (as well as their brands and business models) is different, special and unique. And you have to approach them as such, and offer tailor made, quick and easy approach to each individual client. Only in this way can you gain client’s trust, build a long-term relationship with them, and convince them that they have a trusted partner in us.”

Valicon has redesigned its organization model. Both in functional and managerial sense it is now a real regional company. Kristijan readily explains the organizational structure according to the Business Unit principle that is widespread throughout the region.

“I place emphasis on cross-functional collaboration and organization through Business Units. Valicon is a working environment that promotes innovation, entrepreneurship and creating new business opportunities. I personally focus on working with the team to further develop leadership skills and knowledge with the so-called bottom-up approach, where people actively participate at all levels in making decisions and in realizing activities related to the company’s business strategy and goals. Openness, dialogue, teamwork and clear focus on priorities are the basic elements that I use to encourage people in Valicon.”

Talking about the results and goals, Gregorić explains that Valicon’s priorities in Adriatic Region are to systematically raise the company’s competitiveness, maintain a high level of product and service quality, i.e. business solutions, and he sees potential in innovations and the so called re-innovations of new solutions that, as he says, they are actively working on this year. One of such great, but now enriched solutions is the Brand.ICON v2.0, which uses LEGO® SERIOUS PLAY® (LSP) method to enhance productivity and creativity and tell an even better brand story.

“As of this year we have organized with the usual focus on each of the markets in the region and within the Business Units. One of these is BU New development. Ismir Omeragić from Sarajevo is leading this stream throughout the region. The focus is on existing products, but also on new areas of growth such as tourism, branding & destination management, and there are also novelties in terms of profiling of all communication channels, Neuro marketing, …

Speaking of Sarajevo, our team there is really strong and experienced. Sarajevo hosts our center for all the research analytics BU Operative led by Dženis Midžić. I am very proud to be able to develop young people and have an operational center for the entire region in Sarajevo. The goal is to raise the Center to a new level of regional cooperation focusing on increasing the efficiency of work on marketing projects and reducing costs by increasing productivity in 2018.

BU Analytics and SPSS (and new software solutions) are run in the region by Aleksandar Milanović from Belgrade. Here we will have stronger focus on services and analytical projects where we are regional experts. The potential for analytics and analytical solutions is enormous in my opinion.

In Zagreb, the regional BU Center for financial and insurance products is led by Josip Tvrtković.

Then we have the Center for branding excellence led by Mirna Batagelj, the key FMCG expert in the region, with the help of LEGO® SERIOUS PLAY® facilitators led by Jaka Oman and experts in this area, Kristina Črep, Jelena Vukelić and Naida Misimović.

Kovijana Zeković in Ljubljana is, in my opinion, the strongest person in the region for Retail Business and she holds the Center of Excellence for Retail and FMCG.

Matjaž Robinšak and Andraž Zorko are top experts for a wide area of ​​service sector, media and top consulting in the field of political issues.”

Kristijan adds that Valicon is very strong in digitization and new technologies. “If someone is competent to talk about digitization and new technologies then it’s my friend and partner, Zenel Batagelj. Our business model is cooperation with global players from this region in the digital services industry, such as Infobip, Iprom and, of course, IBM with whom we have been working for a quarter of a century. Our business is data business, and public blockchain is the only real thing for that. About this, Zenel wrote a special blog that we will share on social networks.”

Kristijan points out that over the last two years Zenel has been focusing on the development of a platform that, taking into account the GDPR, transforms personal data into the digital treasure which can be traded with, and on the other hand it enables the development of new services that have so far not been possible.

“A little bit on GDPR. Today, we have consumers who have no data, and the companies that have them. They use them and don’t usually have the right to do so. What we do in Valicon is enabling the consumer to establish ownership of their own information, and decide how to use them. Every use is recorded by the system equally spreads the earnings among all involved: the data owners, those who have developed the value-added service, the platform that enables it, and the companies that enable data capture. Companies that have a lot of information about consumers can thus make new profit points out of data. Up until now, they were just costs,” says Zenel Batagelj.

Services that they are developing have enormous global potential. Valicon is working on connecting their panels with the data that is collected by phones – but legally! Based on that, they will create excellent singlesource analytics solutions, not to talk about new targeting options.

Zenel continues: “Along with the Valicon team that has developed analytics and panels, there are new experts as well – Mihael Modic, who worked for Deutsche borse for ten years, Gregor Zavcer, who is part of the sharing economy based on Ethereum since the beginning, and Viktor Tron, the leader of the distributed database Swarm. There are also individuals who cover the legal issues and development of new services, and all are connected, for starters, by the Slovenian business ecosystem. In terms of internationalization, we have connected with Deloitte.”

Project Datafund has a special status as the government and regulators know about it. They are very important because the project deals with things that are legally not yet clearly defined.

If you ask Kristijan whether Zenel and he are exhausted from the constant search, conquest and implementation of new things, he will give a very simple answer: “Zenel and I are only at the half-time of our lives. Before us is a period in which we can realize all our knowledge and experience. Fun starts now. We are just starting.?”

Tags: AnalyticsKristijan GregorićresearchValiconZenel Batagelj
ShareTweetShare

Related Posts

News

Nielsen Expands YouTube Ratings Across More than 30 countries

05/06/2019
News

How much trust do we have online?

17/05/2019
News

Agency Pioniri once more digs into social networks in Serbia to find current trends

22/04/2019
Opinion

The advertising landscape continues to shift

18/04/2019
Topic of the week

Topic of the Day: Are advertising budgets growing in 2019?

25/04/2019
How misuse of personal data ruined the trust in the digital world
News

How misuse of personal data ruined the trust in the digital world

12/04/2019
Next Post
WARC Awards 2018 announces Effective Innovation shortlist

WARC Awards 2018 announces Effective Innovation shortlist

Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.