Danica holds a Master’s degree in Communication Studies, and her professional path began in the media, where she spent fifteen years building experience in radio and television journalism. During that period, she shaped news formats, worked as a host and journalist, and authored original and investigative stories in the fields of human rights, economics, and politics, engaging with key figures from the social and political life of Bosnia and Herzegovina. Today, she works as a PR manager, focused on the development and implementation of communication strategies that connect content and context. Her experience includes creating various formats, from articles and interviews to press releases and speeches, as well as planning media appearances, organizing press events, and maintaining continuous cooperation with the media.