Almost half of advertising agencies plan to hire more staff in 2017
Source: TheDrum Almost half (43%) of agencies report that their business will increase in the first quarter of 2017, while...
Advertising
Social media ads to hit US$50bn in 2019
Global advertising expenditure in social media will grow 72% between 2016 and 2019, rising from US$29bn to US$50bn, according to...
Micro content for maximum effect of your online visibility
A well-devised marketing strategy includes targeted posts with a clear message through digital channels. But advertising content alone, and “serious”...
Programmatic display ad prices tipped to surge 20% by 2018
Source: TheDrum The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by as much as...
Growth in global advertising spend forecast to slow to 4.2% in 2017
The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5%...
Infographic: What’s Working (and What’s Not) for Retail Advertisers
Like all good brand marketers, retail advertisers wanting to drive brand awareness and increase sales are always looking for the...
Señor has a cure for boring pharma advertising
In a time when medication ads are usually composed of several scenes of people who frown while holding various parts...
Advertising festival as part of the global power ties
By: Janez Rakušček, ECD, Luna\TBWA A little more than two hours into the flight, a fully packed plane that took...
JP Morgan pauses ad spend amid agency rebate row
JP Morgan has paused its $250m annual ad-buying account in the face of a supposedly widespread undisclosed rebates from media...
Global Online Media Leaders Join Forces to Improve Consumer Ad Experience
Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising....
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