In a time when medication ads are usually composed of several scenes of people who frown while holding various parts of the body, and then those same pain spots pulsate in clumsily animated displays of the human body – Señor’s new campaign for Mylan’s Brufen Effect is a true refreshment.
“People are well aware of what ails them, and how it feels, so we didn’t want to teach them about that in this campaign. Instead, we found the solution in a realistic insight from the lives of consumers: I shouldn’t torture myself and endure pain when I have an effective solution at hands reach,” said Jurica Ćorluka, creative director at Señor.
The fruit of cooperation between all the more important player in the Croatian pharmaceutical market and the award-winning agency Señor has sparked interest among Mylan affiliates in other markets, so this campaign will soon scream on TV screens across Europe. We won’t torture you with text anymore. The videos are above, so just watch them.
You can find out more at www.behance.net/gallery/42839957/Dont-torture-yourself-Brufen-Effect.
