A well-devised marketing strategy includes targeted posts with a clear message through digital channels. But advertising content alone, and “serious” topics, can sometimes cause unwanted effects and “fatigue” the readers. Studies have shown that more than 50% of users spend an average of only 10 seconds on a page, which means that you have to occupy their attention as soon as they land. Regularly updated short posts with interesting content are a real tool for this.
Content marketing is part of a strategy for brand building and better generation of leads which ultimately leads to increased sales. Micro content is part of content marketing. It is a concept of content “packed” in small quantities, which immediately attracts the interest of the target audience, which can be easily placed on social networks, writes BizIT.
Micro content: How can it help you and what do you get from it?
Short video, infographics, presentations, tips, daily offers, interactive tests and apps are all excellent bait for increasingly shorter attention span. They immediately catch the eye and are shareable and likeable without being labeled as unwanted spam. If you are promoting a wider or longer story, micro content in this case would be an excerpt, or some effective piece of information that encourages research. If it’s a long video clip, just remember the trailers that promote movies using the most attractive scenes, which are then connected into a meaningful story and – then you go to the movies. This brief summary should do just that – get your (potential) target audience to desire more, and to share this desire with others.
Although constantly generating content sounds complicated, with simple planning you can save up to 7 hours a week (an entire working day)!
Be compatible with yourself
By creating content that can be followed through multiple platforms at the same time you reduce the possibility that your viewers would be stolen from you by a tweet that they saw on their smartphone. Producers of world-famous TV shows have realized this, and in the moment of showing a new episode they also offer the possibility of exploring micro content via mobile devices. So while watching the series you will not google what’s happening in the city tomorrow, or watch the lunch of your friends on Instagram. Instead, your eye could be caught on some additional information about a character from the series, his clothes or hidden message reserved only for the biggest fans. This advantage was also noticed by advertisers whose commercials are not only running on big screens, but on all the other screens as well, connected into a single interactive experience.
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