From the strategic angle
By Marija Stošić, Senior Creative Planner McCann Beograd Take my love, take my land Take me where I cannot stand...
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NEW: No Friends, No Brands
There is nothing more beautiful than to publish a book! Congratulations Mitja Tuškej for the excellent work on over 350...
Mirela Laković: PR builds a brand, advertising keeps it alive
By: Ekrem Dupanović Although better known to the public for her musical performances, Mirela Laković’s appearances on the marketing scene,...
Training for a happy brand, client, agency and account
After four seasons and 2,000 satisfied students of the HOWtoWOW Academy, the Croatian Association of Communication Agencies (HURA) has announced...
Star Wars Marketing Machine: Dodge Viper as Darth Vader
The global campaign, which includes seven TV spots, is the result of a partnership that Fiat Chrysler Automobiles struck earlier...
24 Hours: Imago And New Moment in Eurobest Finals, New Book by Jure Apih, Pirelli Calendar, Grayling Srbija, Christmas Ad That Touched the Entire World…
Photo: Pirelli calendar IMAGO ZAGREB AND NEW MOMENT BELGRADE IN THE EUROBEST SHORT LIST Regional agencies IMAGO Zagreb (PR category)...
Boštjan Prijanovič: Balkanenglish
By: Boštjan Prijanovič, director of New Moment Y&R Ljubljana, founder of marketing school BP Komunikacije and member of the board...
Anja Bauer Minkara: A Brand that lies still will not get better
Anja Bauer Minkara is the Director and Senior Brand Consultant for Brandoctor Agency who recently entered the global REBRAND Hall...
ImagoBOX in The World’s Best Graphics Edition
What started as a magazine for the best graphic designs has developed into a real platform for showcasing innovative, interesting...
Nikola Mikavica: For quite a long time I really believed I was the smartest out there. And because of that I paid dearly, I had a lot of lessons to learn
By: Dejan Letić Nikola Mikavica is 40 years old. For ten years now he has been the owner and director...
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